Artiste to Distribute Haldin Products in North America

Artiste Flavor Essence (d.b.a. Artiste) has announced that Haldin International, producers of an extensive line of quality natural ingredients for customers in the Food, Beverage, Flavor, Fragrance, Health Food, Pharmaceutical and Cosmetic industries, has named the Company as its exclusive North American Distributor (US and Canada).

Effective July 1, 2010, Artiste now has exclusivity in the US and Canada to market and distribute the Haldin International tea and coffee products portfolio as well as its Essenstrate line, which is produced by a unique proprietary manufacturing process. The products in this line currently include teas, coffees and strawberry.

"As the market for specialty tea and coffee products continues to grow at a strong pace, particularly the RTD sector, this association positions Artiste perfectly to service the demand for high quality, premium products," said Joe Raimondo, principal at Artiste.

As part of the business relationship, Haldin International provides Artiste access to a superior and innovative process technology, a world class manufacturing facility with a production capacity of over 4000 tons annually, and an established global presence servicing more than 30 countries. Artiste provides Haldin International a dedicated North American representative with a healthy and established customer base that dovetails nicely with Haldin's target markets.

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About Haldin International

Haldin International, based in Indonesia, offers extensive experience in meeting the needs of its customers through combining state of the art processes with the highest quality raw materials, backed by an unyielding commitment to customer service. As part of providing creative and customized solutions, Haldin applies its expertise and focus to its strengths in Research and Development and Applications offering its customers new and innovative products and prototype capabilities.

About Artiste

Artiste Flavor Essence (d.b.a. Artiste) is a service-oriented, entrepreneurial flavor and fragrance specialty ingredient company. Through its network of partnerships, Artiste offers its clients an integrated branding program, which includes strategic marketing support and visibility in the markets they want to build. Artiste prides itself on the ability to become an integrated part of the customer's team, satisfying the strictest expectations of performance and quality, while always being accountable to the customer's cost parameters and constraints.

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