Patagonia film urges US to “Bring Hemp Home.”
After more than 80 years, the industrial hemp industry has returned to U.S. soil. Patagonia Films captures the history of the industry and the potential of the crop to “be the next cotton,” in a new 12-minute film. It features a family of Colorado farmers who began growing hemp—and how their commitment nearly went up in fields of fire. Check it out at Patagonia.
Americans fear continuing stress—revealing an opportunity for CBD.
Half the respondents in a recent survey of 2,000 Americans said they felt they will “never be able to fully de-stress, even after the pandemic is completely over.” OnePoll conducted the research for Balanced Health Botanicals. Today more than ever, consumers are seeking natural solutions to ease symptoms of stress—presenting unique opportunities for CBD retailers. Learn more at New Hope Network.
$50M Investment inches CBD into TV advertising.
Healist Naturals, a British/U.S. CBD company owned by plant-based wellness holding company Kadenwood, LLC will break new ground with TV ads fueled by a $50 million Series B round—with $30 million coming from cannabis investment fund Arcadian Capital Management. Slated for Discovery Channel, the ads are part of the company’s efforts to “normalize CBD in health and wellness products through scale, strategic partnerships and acquisitions.” Learn more at Let's Talk Hemp.
Delta-8 THC polarizes industry.
Though the market for the psychoactive cannabinoid has skyrocketed, delta-8 THC is dividing the industry. Many brands believe the ingredient does not belong in hemp products. U.S. trade groups, including the Hemp Industries Association and the U.S. Hemp Roundtable, have mixed views. Find out why in this set og Natural Products Insider articles: here and here
CBD in Olympic spotlight—though not in Tokyo.
For the first time, a spectrum of Olympic athletes is open about their use of cannabis products in their quests reach the world’s most elite fields, pools and gyms. Olympic gold medalist and soccer superstar Megan Rapinoe (whose sister founded Mendi) incorporates CBD into her training routine to help recovery and performance. Though athletes cannot bring CBD products into Japan, the attention highlights shifting views of cannabis and sports. Learn more at Forbes.
CBD helps fuel pet supplement surge.
Pet supplement sales skyrocketed by 21% in 2020 to reach nearly $800 million, according to Packaged Facts. COVID-19 drove consumer interest along with “the flood into the market of CBD supplements, with scores of companies offering pet products featuring the hemp derivative and droves of consumers seeking out the natural remedies to address issues including anxiety, pain management, and inflammation for both themselves and their pets,” said the Packaged Facts report. Check it out on New Hope Network.