Lacey, WA – August 22, 2006: Aloecorp, the world’s leading vertically integrated manufacturer and supplier of bioactive Aloe vera fine ingredients, has announced the hiring of Barbara Apps as Director of Business Development. Apps will be responsible for all aspects of Aloecorp’s global business development, and will focus on pursuing new markets and proprietary ingredient opportunities. Apps, who formerly consulted with Aloecorp, is a seasoned nutrition and health industry veteran.
“Barbara brings a wealth of industry experience and talent to Aloecorp’s rapidly growing global business,” said Peter Hafermann, President and CEO of Aloecorp. “We are very pleased to have her join the executive team and lead the market and product development initiatives.”
“I’m proud to be a part of such an established company as Aloecorp: vertically integrated from “farm to family”, technologically advanced and scientifically focused to take advantage of Aloe’s health benefits and condition-specific applications,” said Apps.
Apps has been developing and marketing natural and organic healthcare products for almost 20 years. Since launching her career with The Dial Corporation, she has held senior marketing and product development positions in some of the largest and most innovative consumer products companies and suppliers in the industry, including Pharmavite (launching Nature’s Resource®), Pharmanex, Coromega and Herbalife. Most recently, she re-launched and managed the Diamond Lotus essential oil and spa line from the organic herb farm owned by actor Steven Seagal.
About Aloecorp, Inc.
Aloecorp (www.aloecorp.com) is the world’s leading vertically integrated fine ingredient Aloe vera supplier and manufacturer with operations in Texas, Mexico and China. Focused on scientific methodology and procedures which guarantee product quality, purity, potency and biological activity, Aloecorp ingredients are supported by published, peer-reviewed studies.
Contact: Susan Haeger
VP Corporate Communications &
(360) 486-8300, ext. 1030