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The Better Being Co. announces launch of intial public offering

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The initial public offering price is expected to be between $15.00 and $17.00 per share.

The Better Being Co. today announced that it has launched the roadshow for its proposed initial public offering. Better Being is a whole-body wellness enterprise that develops, manufactures, markets and distributes vitamins, supplements, minerals and personal care products through a portfolio of differentiated brands including Solaray, Kal, Zhou, Nu U, Heritage Store and Life Flo.

Better Being is offering 12,500,000 shares of its common stock. The initial public offering price is expected to be between $15.00 and $17.00 per share. Better Being has applied to list its common stock on the New York Stock Exchange under the ticker symbol “BBCO.” The offering is subject to market conditions, and there can be no assurance as to whether, or when, the offering may be completed or as to the actual size or terms of the offering.

Better Being intends to use the proceeds from the offering to partially repay outstanding borrowings under its credit facilities, including its term and revolving credit facility indebtedness, to pay fees and expenses in connection with the offering. The remainder of the proceeds will be used for general corporate purposes.

Better Being also intends to grant the underwriters a 30-day option to purchase up to 1,875,000 additional shares of common stock from the company’s principal stockholder. The company will not receive any proceeds from the sale of shares by the principal stockholder.

Goldman Sachs and Co. LLC and Credit Suisse Securities (USA) LLC will be acting as representatives of the underwriters. Goldman Sachs and Co. LLC, Credit Suisse Securities (USA) LLC and Jefferies LLC will be acting as lead bookrunners. Deutsche Bank Securities, Piper Sandler and Co. and Guggenheim Securities, LLC will be acting as additional bookrunners, and Raymond James and Associates, Inc., C.L. King and Associates, Inc. and Siebert Williams Shank and Co., LLC will be acting as co-managers for the proposed offering.

Source: The Better Being Co.

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