Beyond Meat has entered into a three-year global strategic agreement with McDonald’s Corporation. As part of the agreement, Beyond Meat will be McDonald’s preferred supplier for the patty in the McPlant, a new plant-based burger being tested in select McDonald’s markets globally. Additionally, Beyond Meat and McDonald’s will explore co-developing other plant-based menu items–like plant-based options for chicken, pork and egg–as part of McDonald’s broader McPlant platform.
The agreement will bring together McDonald’s iconic global brand with Beyond Meat's leading expertise in plant-based protein development to create and market innovative new plant-based menu offerings. This announcement further solidifies the relationship between McDonald’s and Beyond Meat, which began in 2019 with the Canadian test of a sandwich made with Beyond Meat’s plant-based patty.
“Our new McPlant platform is all about giving customers more choices when they visit McDonald’s,” said Francesca DeBiase, McDonald’s executive vice president and chief supply chain officer. “We’re excited to work with Beyond Meat to drive innovation in this space, and entering into this strategic agreement is an important step on our journey to bring delicious, high quality, plant-based menu items to our customers.”
“We are proud to enter into this strategic global agreement with McDonald’s, an exciting milestone for Beyond Meat, and look forward to serving McDonald's as they bring expanded choice to menus globally,” said Ethan Brown, Beyond Meat founder and CEO. “We will combine the power of Beyond Meat’s rapid and relentless approach to innovation with the strength of McDonald’s global brand to introduce craveable, new plant-based menu items that consumers will love.”
Source: Beyond Meat