BI Nutraceuticals Appoints Carolyn Micheli Midwest Regional Sales Manager

LONG BEACH, Calif., May 14, 2008 - BI Nutraceuticals today announced the hiring of Carolyn Micheli as Midwest Regional Sales Manager. In this position, Micheli will be in charge of growing sales and expanding the company's customer base in the Midwest region.

"Carolyn's extensive experience in new business development, territory management, strategic planning and new product introductions make her an excellent fit for our growing sales team," stated George Pontiakos, President and CEO, BI Nutraceuticals. "Her strong understanding of nutritional products, functional food, beverage and natural ingredients will allow her to make an immediate impact."

Micheli joins BI from Watson Inc., where she served as Midwest Sales Manager for the company's nutritional division, in charge of identifying, acquiring and growing key accounts, as well as interfacing with product development, customer service and R&D teams to create pre-mixes for nutritional beverages, foods and supplements. She additionally served as Territory Sales Manager for Capsugel, where she oversaw a team of customer service and sales support staff in identifying business opportunities and increasing sales in the Midwest. Carolyn also previously worked as Regional Sales Manager for the Nutritional Products division of Ashland Chemical, Inc. and District Sales Manager for Gilroy Foods, a division of ConAgra. She holds an MBA in Marketing, as well as a B.S. in Food Science & Business Administration from Dominican University in River Forest, Ill.

BI Nutraceuticals, with facilities in Long Beach, Calif., Long Island, NY, Boonton, NJ and Suzhou and Shanghai China, is a global full-service supplier of dietary supplement and functional food ingredients including whole herb powders and teas, standardized and drug ratio extracts, custom blends, vitamins, minerals, drum to hopper custom blends, granular ingredients and other specialty processes including time released and encapsulated ingredients. All BI ingredients undergo stringent quality analysis that includes heavy metal, pesticide and irradiation testing. All herbal powder ingredients are also tested under the company's Identilok(R) species identification process. The company has also developed a proprietary process, UltraHD(R), which creates high-density herbal powders allowing for superior flow and less dusting during the manufacturing process. Additionally, BI Nutraceuticals offers steam sterilization via the company's Protexx HP(TM) process. For more information visit

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