Natural Foods Merchandiser


Pump up omega-3s for weight loss
Holy mackerel! Eating fish high in omega-3 fatty acids may help people lose weight when diet and exercise alone are insufficient. Recent research published in Lipids found that mice given a fish oil concentrate, containing 50 percent DHA and 10 percent EPA, lost weight. They also were less likely to gain weight when given free access to food. The researchers said the fatty acids helped burn fat by activating certain genes. The omega-3s also reduced the number of fat cells, especially in the abdominal region. When the mice were fed restricted- calorie diets, the effects were amplified. ?Being overweight is not only a problem of too much food and too little exercise, but also a problem of bombarding genes with signals leading to fat accumulation,? says Dr. Morten Bryhn, director of research and development for Pronova Biocare, a supplier of omega-3 supplements. ?Genes are constantly programmed to a situation of starvation, and they need to be reprogrammed. Omega-3 fatty acids from seafood seem to do exactly that.?

Researchers from Pronova conducted the study, along with colleagues from the Academy of Sciences of the Czech Republic and Charles University in Prague.

A small human study of 20 severely obese women had similar results. Those who were given the omega-3 concentrate reduced their weight by 20 percent more than women in the control group, after only three weeks of treatment. Results were presented at the November 2004 meeting of the North American Association for the Study of Obesity.

Mete out a better diet
Help your customers learn about the benefits of a plant-based diet by getting involved in the 20th annual Great American Meatout on March 20. Coordinated by the nonprofit Farm Animal Reform Movement, Meatout is designed to help people kick the meat habit. The group promises ?an aggressive billboard advertising campaign, combined with extensive media coverage? and endorsements from celebrities such as Bill Maher, Joaquin Phoenix and Mary Tyler Moore. Possible in-store events include literature distribution, sampling and cooking demonstrations, and special pricing on meat-free foods.

Organic pub grub
First there was Restaurant Nora in Washington, D.C. Now, the left coast has its own organic restaurant. In January, Ukiah Brewing Co. became certified organic by the U.S. Department of Agriculture. While the USDA doesn?t hold restaurants to the same requirements as retailers—an eatery can say it serves organic food without submitting to the certification process—Ukiah?s owners felt it gave consumers an extra measure of assurance. And it?s not just the burgers and salads that are organic; the California brewpub also serves the nation?s first organic canned beer.

Natural Foods Merchandiser volume XXVI/number 3/p. 60

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