Natural Foods Merchandiser

Company/People News

Uncle Sam Cereal, of Needham, Mass., marked its 94th year in business with a partnership with Jorge Cruise, who was recognized as the No. 1 online fitness trainer by Yahoo!. The company is publicizing its cereal's contribution to a healthy weight loss program. Packages of Uncle Sam featuring Cruise's picture on the back are being distributed to supermarkets and natural foods stores nationwide.

Maximum Marketing, of Pompano Beach, Fla., has joined forces with GeniSoy Products Co. to market, sell and merchandise the company's line of soy-based products. GeniSoy's product line will be marketed to Maximum Marketing's client base, including grocery, gourmet and specialty retailers in Florida, Georgia, Alabama, Tennessee, North Carolina, South Carolina, Virginia and the Caribbean. Maximum Marketing was founded in 1991 by Brad Magaro and his wife Robin Miller-Magaro. The company provides representation at the retail level for natural and specialty products.

The Los Angeles-based Jarrow Formulas has joined forces with Rosell/Lallemand Institute of Montreal to increase public awareness about the benefits of probiotics. The two companies sponsored a segment on a February episode of the Healthy Solutions series on CNBC and the Health Network, which is hosted by actress Mariette Hartley. The episode included a special report titled "Probiotics, the Good Bacteria." Now in its seventh season, the 30-minute television program explores topics related to health and well-being.

Bioforce USA, the exclusive distributor of Bioforce and Sanhelios products, announced its move to new, larger facilities in response to increased demand. The new facility is located 15 minutes from its previous location in Chatham, N.Y.

Long Life Beverages, of Randolph, N.J., has recently appointed Natural Specialty Sales Inc., a wholly-owned subsidiary of Acosta Sales and Marketing Co., as its national sales broker. Acosta will provide Long Life with full national representation for all its premium brands, which include dry packaged organic teas and bottled ready-to-drink teas. The brokerage will also help launch Long Life's new line of prize-winning estate teas, white teas and enhanced bottled water this year.

Living Naturally, of Sarasota, Fla., announced that the Kansas Technology Economic Council and a group of private investors have completed a $300,000 investment in the firm's current funding round. The money is being used to complete a premium-rich text database for 80,000 SKUs distributed in the industry. The database will provide Living Naturally's retail customers with more efficient management and will significantly reduce the time that retailers and manufacturers spend on ordering. Living Naturally is a provider of technology services to natural products retailers, manufacturers and distributors.

Watsonville, Calif.-based Nordic Naturals Inc. announced receipt of a patent that will protect both its oil- and gelatin-capsule flavorings and its proprietary manufacturing process. The patent applies to essential fatty acids including fish oils, with continuation to cover all use of flavored capsules. "Since oils deteriorate quickly after exposure to oxygen, we use a special nitrogen-exclusive process to prevent rancidity," Joar Opheim, Nordic Naturals' president and founder, said. The company currently offers six retail formulas in the "Ultimate Omega" line.

Organic Bouquet Inc., the first branded organic floral company in the United States, introduced its initial crop of organic tulips to the natural products market. The bulbs are biodynamically grown in Holland, then shipped to a greenhouse in Arcata, Calif., to be organically grown. Dave Smith, Organic Bouquet's co-founder and president, estimated the potential market for organic floral products to exceed $150 million by 2006. Organic Bouquet has solved critical supply, distribution and merchandising issues that have previously inhibited the market introduction of organic floral products. This spring the company plans to introduce more than 100 specialty varieties to the United States.

New Age Journal, of Watertown, Mass., announced that it has changed its name to Body & Soul. The first magazine under the new name will launch with the March/April 2002 issue. Body & Soul will be a bimonthly publication with two annual special issues. The magazine's new Web site is

Integrated Biomolecule Corp., of Tucson, Ariz., introduced the addition of its GMO testing service, designed exclusively for the food and supplements industries. The testing facility enables the company to detect GMOs in ingredients and finished products to 0.1 percent.

Shelton's Natural Poultry, of Tarzana, Calif., announced its 78th year in business. Shelton's is one of the largest family-operated purveyors of free range chicken and all-natural turkey, duck, eggs and other farm products. The Flanagan family, who has run over the business since 1969, continues to expand its distribution and facilities.

Inter-Cal Nutraceuticals, of Prescott, Ariz., launched a new Web site: The site offers consumers valuable information on vitamin C findings, history, products and links to current news, as well as details on Ester-C. The Web site also lists national and international companies that use Ester-C as an ingredient in their products. Inter-Cal Nutraceuticals is a division of Zila Inc., which manufactures and markets Ester-C mineral ascorbates and Palmettx Saw Palmetto.

Eden Foods, of Clinton, Mich., was honored with the Socially Responsible Business Award in October 2001. Eden Chairman and President Michael Potter received the award on behalf of Eden at a breakfast ceremony attended by hundreds at Natural Products Expo East in Washington, D.C. The award, in its seventh year, is sponsored by Khalsa Int'l. Industries and Trades and other respected natural products businesses to recognize companies and individuals that are exemplary in upholding socially responsible business practices.

The Natural Marketing Institute, of Harleysville, Pa., announced its newest general population, quantitative consumer research tool, HealthBeat Interactive. HealthBeat Interactive is a turnkey monthly omnibus survey of 1,000 American households. It allows organizations to capture proprietary consumer opinions and attitudes regarding specific products, brands, new product concepts and other vital measures across any topic.

Planet Organic Health Corp. of Edmonton, Alberta, Canada, recently acquired Capers Community Market in Victoria, a natural foods store with annual sales of more than $4 million, from Wild Oats Markets of Boulder, Colo.

Eustis, Fla.-based U.S. Nutraceuticals recently received an award for $4 million in industrial development revenue bond financing to support the construction of the company's new supercritical CO2 extraction facility. Completed in March 2002, the new facility is the most modern of its kind and can achieve extraction pressures above 10,000 psi, the company says. This ultrahigh pressure capability will allow U.S. Nutraceuticals to extract the full spectrum of plant components, a capability not often available at lower pressures. The facility will operate in compliance with the proposed Good Manufacturing Practices for dietary supplements, certified organic and kosher practices, and with ISO 9000 guidelines.

Chemi Nutraceuticals, of White Bear Lake, Minn., recently unveiled its new Web site,, designed by NPI Center. The site, which contains the company's background information, news, history and contact details, also offers technical info about the company's branded dietary supplements ingredients and allows visitors to download scientific abstracts pertaining to its products. Chemi Nutraceuticals is the new U.S. branch of parent company Chemi SpA., a privately held pharmaceutical and nutraceutical company based in Milan, Italy.

The Helena Meyer Co., a supplier of organic, Ayurvedic cosmetics, recently moved to Boulder, Colo., and opened the Helena Meyer Rejuvenation Spa.

People News
Healthnotes Inc., of Portland, Ore., recently named Alan R. Gaby, M.D., chief medical editor. Gaby, a nationally recognized nutritional therapy expert, has served on the ad hoc advisory panel of the National Institutes of Health Office of Alternative Medicine and is former president of the American Holistic Medical Association. He will oversee the editorial development of Healthnotes and review its knowledge base, ensuring the scientific integrity of all products, including the Healthnotes Healthy Living Application Suite. He currently serves as science editor of Healthnotes Newswire, HNI's weekly electronic news service reporting on new research related to complementary and alternative medicine. Healthnotes Inc. is the leading provider of clinically researched information on complementary and alternative medicine, according to the company.

The Consumer Healthcare Products Association, of Washington, D.C., has recently named industry veteran Robert G. Donovan interim president of the association following the recent announcement of President Michael D. Maves' departure to take the helm of the American Medical Association. Donovan currently heads his own consulting firm and also serves as president of the Council on Family Health, a nonprofit organization that helps educate consumers about responsible medicine and dietary supplements use. Donovan was elected to the CHPA board in 1990 and served as chairman from 1994 to 1995. His term expires in 2004.

Inter-Cal Nutraceuticals, of Prescott, Ariz., recently announced three new hires to its company. Steve Lefkowitz joins Inter-Cal as director of marketing, in which he will head all marketing efforts for existing and new products. Larry E. Robinson, Ph.D., was appointed director of research and development. Robinson will be responsible for research, development and commercialization of new products. And Brian Craig will serve Inter-Cal as international sales manager; Inter-Cal currently sells to more than 40 countries worldwide.

Eustis, Fla.-based U.S. Nutraceuticals has appointed Maria Smith-Lancia national account executive. Smith-Lancia will be responsible for the development of new accounts throughout North America. Previously, she was the technical sales manager for East Earth herb and AM Todd Botanicals. Smith-Lancia will operate out of the U.S. Nutraceuticals sales office in Nederland, Colo.

Planet Dog, of Portland, Maine, has recently hired Jeff Cloutier as customer relations specialist. In the newly created position, Cloutier will assist customers on product knowledge, ordering, shipping, billing and general service. He will work closely with Leah McBrearity, Planet Dog's director of customer service, to ensure customer satisfaction. Prior to joining Planet Dog, Cloutier served as operations coordinator at The Herron Group of Scarborough, Maine. Planet Dog makes eco-friendly dog products and donates a percentage of its sales to environmental, animal welfare and educational causes through the nonprofit Planet Dog Philanthropy.

William D. Rutenberg, M.D., chair of the medical acupuncture advisory committee for the American Academy of Medical Acupuncture, recently testified before the final public hearing of the White House Commission on Complementary and Alternative Medicine Policy at the National Institutes of Health in Bethesda, Md. Rutenberg asked the Commission to help promote access to medical acupuncture in this country by upholding the AAMA's role as educator and provider of acupuncture within the evidence-based framework of American medical clinics and hospitals. Rutenberg believes the request for the endorsement of physician practice of medical acupuncture will increase access to holistic, coordinated medical care within the American medical community.

Natural Foods Merchandiser volume XXIII/number 4/p. 54, 56, 58

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