Dietary supplements offered on the Internet are outside public control if the businesses that market the products operate from foreign countries. Some of the dietary supplements are illegal and the Danish Food minister is now raising the issue in the EU.
Although foreign web pages may be written in Danish and offer dietary supplements to Danish consumers, they are not within the jurisdiction of the Danish authorities and food inspection. In Denmark there have been cases of web pages with misleading marketing and illegal dietary supplements. Denmark has therefore initiated a discussion of the issue in the EU’s Standing Committee on Food Chain and Animal Health, SCoFCAH.
“Consumers should not meet dangerous or misleading marketing when buying dietary supplements on the Internet,” says the Danish Food minister, Henrik Høegh. “We want to make it easier to stop illegal marketing on the Internet and to warn and protect consumers against products that may endanger their health. This is a task for the EU, and I am convinced that consumers in all member states will benefit from initiatives in this field.”
The Danish authorities are currently taking initiatives to strengthen the control and inspection of dietary supplements and Internet trade.