With 39 stores and a 41-year legacy of stocking clean-ingredient products, Asheville-based Earth Fare already has a strong consumer base. Now, with the launch of its bold new campaign, it may gain even more dedicated customers. "Live Longer with Earth Fare" aims to remind consumers and manufacturers that eating well directly informs human longevity. 

Earth Fare's new campaign highlights the retailer's "Boot List," a running list of ingredients banned in products stocked in every store location since 1993. What started with a ban of hydrogenated oils grew to a long list of unhealthy "no-nos" including antibiotics in meat, artificial preservatives, colors and flavors, bleached or bromated flour, high fructose corn syrup and many more. "We believe, and science supports us, that the better you eat the healthier, happier and longer life you can live," says Frank Scorpiniti, Earth Fare's president and CEO. "Today we are dedicating ourselves to shouting louder as advocates for healthy food and the power it has on our health and our lives.”

Check out Earth Fare's new 30-second television ad, which communicates a commitment to clean ingredients.