elete Electrolyte Add-In™ Sponsors Jennifer Figge in her Historic Trans-Atlantic Ocean Swim

Ultra-endurance swimmer Jennifer Figge who departs this week from the Cape Verde Islands in Africa to become the first woman and first American to swim across the Atlantic Ocean will be supported with product provided by elete Electrolyte Add-In, the original, pure electrolyte concentrate, during her 2,100 mile oceanic journey.

“I’m very pleased with the product that’s been provided by elete,” said Jennifer Figge. “Because of unique physical and mental demands associated with this swim, proper hydration and electrolyte replenishment are a must. I am looking forward to using elete to support my hydration and electrolyte needs during this swim.”

“This is a phenomenal feat that Jennifer is attempting and everything will need to go right. We’re happy to assist Jennifer with the versatility she will need to meet her demands for electrolyte replenishment and hydration by providing elete,” said Val Anderson, Director of Sales and Marketing for elete. “We are thrilled that an athlete of Jennifer’s caliber has researched and chosen elete for this historic undertaking. We at elete wish her our very best. ”

Jennifer’s quest is scheduled to begin this week. Jennifer plans to swim six to eight hours daily enclosed in a custom-designed, shark-protection cage. Jennifer’s oceanic quest will support the Volvic “Drink 1, Give 10” campaign, which provides funding to UNICEF to supply clean water to children in Ethiopia. Jennifer is not alone in her long-distance ocean swim. She is accompanied on a catamaran by a full crew including the catamaran’s captain and staff, a personal physician, and a television and film producer who will document Jennifer’s journey. Jennifer’s final destination point will be the Barbados Islands.

To follow Jennifer’s progress, individuals can link with Jennifer’s Facebook page at:

elete Electrolyte Add-In is the original pure electrolyte concentrate that contains sports-drink levels of electrolytes. elete is designed to make pure electrolyte water that tastes like water and turns any drink into a sports drink. Electrolyte water made with elete was clinically tested and shown to be significantly more efficient for hydration than water alone. To learn more about elete Electrolyte Add-In, visit www.eletewater.com

About elete Pure Electrolyte Add-In™
elete Electrolyte Add-In™ (www.eletewater.com) is the latest cutting-edge innovation in electrolyte replacement. elete Electrolyte Add-In™ is the world’s first pure electrolyte add-in specially designed to add electrolytes to any beverage or food to replace electrolytes, maintain fluid balance, sustain endurance, and help prevent occasional muscle cramps due to physical exertion. elete Electrolyte Add-In™ contains no calories, no sweeteners, no flavorings, no artificial ingredients, and no nasty stuff that can impede optimal performance. Because elete is a pure electrolyte add-in, it can be used to make pure electrolyte water that tastes like water. Tablytes™, by elete, are a complete, balanced electrolyte replacement in tablet form. For more information, visit www.eletewater.com or call 800.669.1297.

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