Even EFSA Can’t Stop Probiotics

Even EFSA Can’t Stop Probiotics

Latin America & Asia emerge as strong growth markets  

In the U.S. probiotic market, it’s tough to find much sour news. What was once a niche health aid has stormed into the mainstream in relatively little time. Watch TV for an hour and you’re bound to see a commercial touting some type of probiotic product, whether it’s a supplement sold at the drugstore or a celebrity-endorsed yogurt.

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