Bond Laboratories, Inc., an innovative manufacturer of functional beverages and nutritional products, has announced that its Fusion Premium Beverages division has signed Gladiator Beverages to supply Manhattan and Long Island with its popular Anti-Hangover drink, Resurrection(TM). The New York metro region is the largest single market in the country, with a population of nearly 20 million. Resurrection's successful penetration of this market is among the leading strategic milestones in Fusion's nationwide roll-out.
Just last month Fusion introduced Resurrection to NYC through a series of successful on- and off-premise promotional blitzes at some of the most popular A-list nightclubs, lounges, bars and retailers in the city to stimulate demand for the drink. Response from the trendsetters in these venues was outstanding, providing strong validation for the brand. Fusion's ongoing marketing initiatives continue to generate overwhelming positive feedback from customers, as well as enhancing channel support among retailers and distributors.
With Gladiator Beverages as its distribution partner, Fusion is now able to supply Resurrection into the Manhattan and Long Island areas. This will provide broad product availability to support growing demand as a result of the company's hands-on marketing initiatives.
"The launch of Resurrection into the Big Apple is a seminal event in our nationwide roll-out," comments Fusion Senior VP Dan Wilder. "This single mega-market has the capacity to dramatically expand our current product sales. New York is also a trend-setting market, and adoption here carries enormous popular credibility for Resurrection."
"Over the course of my 20 years in the beverage business, every so often a new category emerges, such as Energy Drinks and Vitamin Enhanced Waters," said Gladiator Beverages President, Mr. Paul Giarletta. "With Resurrection I am once again seeing a unique new class of beverage emerge, the Anti-Hangover drink."
About Bond Labs
Bond Laboratories is a manufacturer of innovative nutritional supplements and beverages. The Company produces and markets products through its NDS Nutrition and Fusion Premium Beverages divisions. NDS nutritional supplements are among the most popular products sold in GNC(R) franchise retail stores. Fusion Premium Beverages manufactures functional beverages, including the highly successful hangover prevention drink Resurrection(TM). Bond is headquartered in Omaha, Nebraska, and maintains it primary sales operations in Dallas, TX. For more information on the Company please go to http://www.bond-labs.com.