As more studies suggest that chemicals in common household products (such as triclosan, BPA, and petro-chemicals) may have detrimental effects on hormone and endocrine systems, we wonder—are Americans concerned enough about these studies that they are altering their buying habits?

Enter Seventh Generation’s new infographic outlining consumer sentiments over lifestyle products. Turns out Americans are increasingly attuned to what their skin and respiratory systems are exposed.

The study found that two out of three Americans are concerned with toxins found in common household products.

It’s equally notable that the infographic shows Americans are altering their conventional buying habits into more conscious ones: 30 percent of study participants bought biobased products, 11 percent sprung for all-natural or sustainable clothing, and 37 percent bought ENERGY STAR qualified electronics.

Your takeaway? Increasing eco-concerns suggest that a larger selection of natural living products in stores may boost sales. It’s clear shoppers want to expand the idea of "nontoxic" throughout their whole lives—which includes clean food, safe household chemicals, and responsible supply chains.

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