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Personalized nutrition is attracting attention from industry innovators, formulators and investors alike. Find out how supplement sales driven by personalized nutrition grew 35% to $375M in 2020.
As green packaging and technology use become a bigger part of the natural industry, investors are looking to get involved. Healthy snacks continue to be popular, as well.
Cannabidiol deals in personal care, beverages and even ice cream are increasing as the Food and Drug Administration begins hearings to regulate edibles.
Supplement deals were down in 2018, but sales are expected to rebound. Besides supplements, hot categories in natural products include CBD, hemp, snacks, dairy and tech.