Jeff Hilton, partner and co-founder of Integrated Marketing Group (IMG), a marketing agency specializing in natural and sustainable products branding, will return to lead an educational program at this year's 55th Annual Summer Fancy Food Show, set for June 26-30. Hilton's strategies for using green marketing practices to build a more sustainable brand will be addressed with "The Risks and Rewards of Green Marketing," presented on Tuesday, June 30 from 8:30 to 10 a.m. at New York City's Jacob K. Javits Center.
"Green, sustainable practices and messaging provide a powerful branding tool to build consumer loyalty, but credibility and transparency are becoming paramount with the prevalence of 'green-washing' tactics," says Hilton. "This session will help attendees determine which marketing tactics are best-suited to their retail stores and brands, while providing strategies and case histories to reach and better understand the growing LOHAS consumer segment, commonly referred to as 'environmental stewards.'"
Advance registration for this session is available until June 25 by visiting www.specialtyfood.com.
About IMG and Jeff Hilton:
Jeff Hilton is partner and co-founder of Integrated Marketing Group (IMG), www.imgbranding.com, a marketing and brand consultancy created to optimize all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Hilton has been recognized by Advertising Age as one of America's Top 100 Marketers and has 30 years of broad-based business experience, including 18 years spent within the natural products industry. In addition to helping build a variety of major national brands, Hilton led IMG to become the first agency in the country to certify in the National Training Institute's FTC Advertising Compliance Course. Hilton was recently awarded the Personal Service Award from Nutrition Business Journal (NBJ) in recognition for his multiple outreach efforts including editorial contributions, pro-bono work and webinar and speaking engagements within the healthy lifestyles industry. Visit www.imgbrandwire.com and www.naturalproductsinsider.com/blogs/buzz for additional branding articles and resources.
About NASFT’s Fancy Food Shows:
The National Association for the Specialty Food Trade's (NASFT) Fancy Food Shows allow chain and independent retailers, manufacturers, distributors, chefs and restaurateurs access to thousands of global specialty food companies and products. Visit www.specialtyfood.com for more information.