Natural Foods Merchandiser
Jillian Michaels joins EBOOST, Fresh Direct expands to Philadelphia and more industry news

Jillian Michaels joins EBOOST, Fresh Direct expands to Philadelphia and more industry news

Catch up on the latest company, people and product news.


Doctor’s Best Inc. appointed Scott Steinford president. For 29 years, Steinford has held executive and sales positions with several industry influencing pharmaceutical and nutrition companies. Most recently, he was president of ZMC-USA.

Health, fitness and nutrition expert Jillian Michaels has joined EBOOST as a company investor and has assumed the role of “Chief Energy Officer” for the brand.


Kettle Cuisine, the Chelsea, Mass.-based soup company, expanded its operations and now provides its artisan soups to retailers, food service operators and restaurants on the West Coast. Ryan “Bucky” Baenen was hired as West Coast food service regional manager to lead the expansion.

Online fresh food and grocery retailer Fresh Direct expanded to the Philadelphia area on Oct. 1. 

Merrick Pet Care, which acquired Castor & Pollux in April, earned organic certification for its Texas manufacturing facilities and is certified organic for both canned and dry dog food.

Sambazon appointed National Sales Associates as its national brokerage representative.

BrightFarms, a company that finances, builds and operates greenhouse farms, has partnered with Schnuck Markets in St. Louis, Mo., to build a greenhouse.


The following show awards were announced at Natural Products Expo East in Baltimore:

Best Packaging: Angie’s Kettle Corn by Angie’s Artisan Treats

Most Innovative: Sea Sprinkles by Seasnax

Best New Green Product: Natural Laundry Soap by Eco Nuts

Best New Food: Parmesan & Rosemary Popcorn by Quinn Popcorn and Coconut Tea by Dr. B’s Premium Microbrewed Tea

Best New Health & Beauty: Raw Honey Face Wash by Worker B

Best New Supplements/Herbs: Ultra Collagen Booster by Reserveage Organics

Best of Press: Garlic and Herbs Culinary Spread by Earth Balance

NEXTY Editors’ Choice award winners: One Degree Organic Foods, Vega, Sir Richard’s Condom Company.

NEXTY Poll award winners: TCHO, YouTheory, Eco Nuts, OJO Fortified Eye Care Nectar.

Sartori, the Plymouth, Wis., cheese company, won a gold medal at this year’s Global Cheese Awards in Somerset, U.K., for its Limited Edition Extra-Aged Goat Cheese.

Product News

Vermont Soap introduced Green Gold Organic Herbal Moisturizer and Honey Love Beauty Mask. The moisturizer is gluten, lactose and animal product free and is certified by the USDA to contain 95 percent organic ingredients. The mask is certified organic.

Organika released two new products in the coconut category: Organic Coconut Vinegar and Coconut Vinegar with Raw Wild Honey.

Natural product company Greens Plus launched sales of a new dietary supplement called Smart and Fit Superfood–Vanilla Chai.

Green Mountain Coffee Roasters, a specialty coffee and coffee makers company, introduced Wellness Brewed beverages, a collection of K-Cup packs created to enhance wellness with added ingredients such as antioxidants.

Aurora Organic Dairy reached an agreement to settle all claims in the consolidated class action lawsuits pending before the U.S. Federal Court for the Eastern District of Missouri.

Honey Stinger, the Carbondale, Colo.-based maker of honey-based nutritional products, has launched an organic honey line available at Whole Foods Market.

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