Lotus Brands has acquired Jordan Naturals' Bretanna brand of natural witch-hazel products, which features alcohol-free witch hazel and aloe blends, with natural essential oils for fragrance.
Started in 2014, the brand has grown quickly with a primarily West Coast clientele. Lotus Brands plans to begin national distribution right away. In addition to the witch hazel and aloe products, Bretanna features several after-workout hydration sprays and a lip balm.
Lotus Brands, founded in 1992, is a majority woman-owned, family business that sells natural products nationwide.
Santosh Krinsky, president of Lotus Brands, said, “The Bretanna brand fits the profile of Lotus Brands to a 'T'. We strive to provide premium quality products, using natural ingredients, to address concerns that people have with their personal care needs. We felt that we could add substantial new national distribution profile for Bretanna and thus brought the brand into the Lotus Brands’ family of products.”