LycoRed Names Udi Alroy as Vice President

Ltd. names Mr. Udi Alroy as V.P. Global Marketing and Sales. In his new position Mr. Alroy will be responsible for the company's worldwide operations.

Mr. Alroy worked for LycoRed-Bio, a daughter company of LycoRed from 2004 to 2005, moving to LycoRed in late 2005 as Marketing Director. The recent mergers and acquisitions at LycoRed put Alroy at the forefront of LycoRed international activities. Alroy holds an Masters in Business Administration from PaceUniversity in New York.

“Udi is a respected and talented senior manager and we are proud to have him aboard,” says Morris Zelkha, CEO of LycoRed Ltd. “We are especially pleased to welcome Udi to his new position as we are ready to set new goals. Our strategy diverts focus from one brand onto a portfolio of high-value carotenoid brands, natural food colorants and innovative fortification solutions. LycoRed is committed to providing our worldwide customer base with innovative solutions to delivery system and regulatory challenges.”

“I look forward to the challenges of this new position,” says Alroy. “LycoRed's goal is to become a key partner with our customers, bringing them new ideas, products and technologies. We intend to lead the natural colorants revolution and to use our outstanding know-how in standardizing plant extracts to bring healthy, natural products to the marketplace.”

For more information please contact:


LycoRed Ltd.

Mr. Udi Alroy

V.P. Global Marketing and Sales

Phone: +972-8942-0930

Fax: +972-8942-0928

Email: [email protected]

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