Natural Foods Merchandiser

Natural Foods News

A scoop to save the bees
Honeybees do the most critical work for nearly 40 percent of ice-cream manufacturer Haagen-Dazs? super-premium flavors, pollinating fields of clover and forests of fruit trees. A division of The Pillsbury Co., Haagen-Dazs hopes to return the favor by supporting research into the cause of colony-collapse disorder, the unexplained sudden disappearance of millions of honeybees around the world since 2006. So far, the company has donated $250,000 in research money to programs at Penn State University and the University of California at Davis.

The ice-cream gurus at Haagen-Dazs created a new, limited-edition flavor, Vanilla Honey Bee, as part of the ?Haagen-Dazs Loves Honeybees? consumer-education campaign. A portion of the proceeds from the sale of the new flavor, as well as from all of the company?s ?bee-dependent? flavors (to be indicated by special labeling) will go toward helping the bees.

Getting issues off your chest
Thanks to Swedish company T-post, your fashion statement can now be a current conversation-starter with regular updates. ?T-post is a wearable magazine,? says the company?s Editor-in-Chief Peter Lundgren. Subscribers receive a new T-shirt every six weeks. The front features a designer?s interpretation of a specific news story; the actual news is printed on the inside.

?What?s fascinating about T-post is the interaction it creates,? Lundgren says. ?Nobody asks you about the article you just read in the bathroom. But if you?re wearing an issue of T-post, people tend to ask what it?s about.? Check out the latest edition at No word if the company plans ?texting trousers.?

A Knork in the Road
Inventor Mike Miller hopes to revolutionize the way we eat with the Knork, a knife-fork combo tool. Frustrated by years of hacking at hot pizza with a fork, Kansas-based Miller designed the Knork to ?easily cut food using a rocking motion on the gently curved outside tines,? according to the company?s Web site, www.

Tea leaves may reveal help for Parkinson?s
Researchers in Singapore found that drinking at least 23 cups of black tea a month, about three-quarters of a cup a day, may slash the risk of developing Parkinson?s disease by a whopping 71 percent. The study, published in the American Journal of Epidemiology (published online Dec. 20, 2007) did not find similar results for drinkers of green tea, a link which has been previously reported. More than one million Americans suffer from Parkinson?s, a degenerative condition affecting movement and balance. ?S.R.

Natural Foods Merchandiser volume XXIX/number 4/p. 20

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