Shoppers continue to visit less frequently, buy more per visit as COVID-19 spreads.

Victoria A.F. Camron, Digital content specialist

February 4, 2021

3 Min Read
Natural Grocers' Q1 sales, profit increase again

Natural Grocers by Vitamin Cottage reported on Thursday double-digit increases in net sales, comparable store sales and profit.

"We are please with our strong start to fiscal 2021. We continue to see positive operating trends as we effectively navigate the challenges of the COVID pandemic and the related government mandates," Co-president Kemper Isely said during Thursday's conference call. "In the first quarter, we saw continued momentum across our business, consistent with our expectations. Customers continued to practice social distancing and follow pandemic safety guidelines."

Although store traffic decreased an average of 7.1% per day compared to a year ago, average transaction size grew 21.4% compared to Q1 2020. Consumers are still cooking at eating at home, as they have since March when it became clear that COVID-19 was spreading throughout the country. The virus had not yet been discovered in the United States when Natural Grocers' first quarter of fiscal 2020 ended.

Consumers continued to spend more per visit and shop less frequently through January, Chief Financial Officer Todd Dissinger said during the call.

"We saw positive results from many of our key initiatives," Isely said, crediting the company's loyalty program, meal deals and private label products for this quarter's growth.

Related:Checkout: Natural Grocers by Vitamin Cottage is a natural industry standard-bearer

During the first quarter, the loyalty program Npower accounted for 69% of the company's net sales, he said. At the end of the quarter, 1.3 million consumers had enrolled in the program, which allows the company to send refined marketing campaigns via email to specific customers.

Natural Grocers' meal deals offer simple recipes and shopping lists that will feed a family of four for less than $16. "These recipes feature Natural Grocers-branded products, which provide great deals to our customers," Isely said.

The company continues to grow its private-label offerings,  as well. It added two categories, with 11 SKUs, during the quarter. Private-label sales grew 23.5% and accounted for 7.5% of net sales, the co-president reported.

Dissinger pointed out that sales of dietary supplements increased 9.3% over Q1 a year ago.

However, online delivery sales accounted for only "a low, single-digit sales penetration rate," similar to previous quarters, he said.

For the quarter ending Dec. 31, Natural Grocers reported:

  • Net sales increased 15.2% or $35 million to $265.0 million.

  • Daily average comparable store sales increased 12.7%.

  • Net income increased 94.4% to $3.6 million, with diluted earnings per share of $0.16. In fiscal 2020, net income was $1.9 million and diluted EPS was $0.08.

  • Operating income increased 82.7% to $5.2 million.

  • Gross profit margin was 27.6%, compared to 26.3% a year earlier.

  • Adjusted EBITDA increased 25.5% to $13.2 million.

Related:Natural Grocers fiscal 2020 sales break company record

In addition, the company opened one new store, resulting in a 3.2% new store growth rate for the 12-month period that ended Dec. 31.

While the pandemic might be increasing sales, it also increases some costs. Unlike some grocery chains, Natural Grocers continues to pay bonuses to distribution center and store employees, on top of the $1 per hour permanent wage increase they received last spring. Those changes cost the company $3.5 million in the first quarter of 2021.

Labor-related expenses pushed store expenses up 7.3% to $60.3 million or 22.8% of sales, Dissinger said.

In fiscal 2021, Natural Grocers plans to open five or six new stores and relocate three to five stores, Dissinger said. He also predicted that comparable store sales will average between a 2% decrease and a 2 percent increase as the company laps 2020's shopping surge.

The company also announced it will pay a cash dividend of $0.07 per share of common stock. The dividend will be paid on March 17 to all stockholders of record at the close of business on March 1.

About the Author(s)

Victoria A.F. Camron

Digital content specialist, New Hope Network

Victoria A.F. Camron was a freelance writer and editor contracted with New Hope Network from 2015 until April 2022, when she was hired as New Hope Network's digital content specialist—otherwise known as the web editor.

As she continues the work she has done for years—covering the natural products industry for NewHope.com and Natural Foods Merchandiser; writing up earnings calls and other corporate news; and curating roundups of trends and information for the website—she is thrilled to be an official part of the New Hope team. (She doesn't mind having paid holidays and vacations again, though!) Victoria also compiled and edited newsletters, and served as interim content director for Delicious Living in 2016.

Before working as a freelancer, she spent 17 years in community newspapers in Longmont, Colorado, and St. Charles and Wheaton, Illinois. Victoria is a Colorado native and a graduate of Metropolitan State College of Denver.

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