The ad campaign: Natural Grocers is launching a new broadcast TV campaign to promote its animal welfare and organic standards.

What you’ll see: The campaign is showcasing the contrast between conventional farming and those of organic and natural food producers.

Natural Grocers' quality standards: 100 percent USDA Certified Organic produce, no artificial colors, flavors, sweeteners or preservatives, and no hydrogenated or partially hydrogenated oils. Meat raised without antibiotics, growth promoters or feed containing animal byproducts. Dairy products come exclusively from confinement-free dairies. Eggs come from hens that are free range, allowing them to exhibit their natural behaviors.

Here's what Natural Grocers is saying about its organic produce standard:

Caged or free-ranging hens? Here's how Natural Grocers promotes its egg standards:

Happy cows and healthy products, here's how Natural Grocers is advertising its dairy standards:

From the co-president: “In this campaign, we are asking consumers to vote for the betterment of animal welfare, food that isn’t tainted with synthetic chemicals and farmers who use sustainable farming practices that support the future of our planet.”

About Natural Grocers: Natural Grocers is a growing specialty retailer of organic and natural groceries, body care and dietary supplements. The company offers a smaller-store format, affordable prices and free, science-based nutrition education programs. Founded in Colorado in 1955, Natural Grocers has more than 3,000 employees and operates 134 stores in 19 states.