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Natural products brands respond to the Amazon-Whole Foods deal

CEOs and cofounders of pioneering natural brands weigh in on Amazon's acquisition of Whole Foods Market.

Aside from the inauguration of our new president, the biggest news of 2017 so far has been Amazon's acquisition of Whole Foods Market for $13.7 billion. After we got over the initial shock on Friday, we were left with questions. What does this mean for the future of retail? Will Amazon uphold Whole Foods Market's vision for sustainability and ingredient integrity?

We reached out to 11 notable natural manufacturers and experts to hear their thoughts on the deal of the year. 

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