A week has now passed since New Hope Network made the difficult decision to postpone Natural Products Expo West in response to the global COVID-19 situation. We know the impact of the postponement across the natural & organic products industry has been significant, and we are committed to doing all we can to alleviate that impact.
Along with communicating with many of you, we at New Hope Network have been in discussions with the 60-plus Anaheim hotel partners that provide lodging through the Expo West hotel block and other Expo West vendors to determine how we all can best support the companies and individuals impacted by the postponement.
We are also in the process of forming an independent advisory council to assist us in deciding how to best and most fairly utilize the $5 million fund we established to support emerging brands and others most significantly affected by the Expo West postponement. Starting today, we are inviting a select group of brand CEOs, retailers and other industry leaders to participate in this advisory council.
In addition, efforts are underway to explore the options and feasibility for hosting an Expo West pop-up event this summer, given the developing COVID-19 situation and other industry events planned over the next six months.
We thank the community for its continued trust and patience as we work through the many details required to find the solutions that will allow us to best support you while ensuring we are able to deliver the value and experiences you have come to expect from New Hope Network and Natural Products Expo.
We are working hard to have more concrete details to share later this week. New information will be sent via email, posted online at expowest.com and shared through the Natural Products Expo social media channels.