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Naturally Boulder Announces Board Member and Officer Election Results

After a two-week voting period among Naturally Boulder members, the organization welcomes six new board members and honors three members who are moving on from their positions on the board. As Naturally Boulder has recently become a membership-based organization, this is the first board election that has been voted on by the member constituency. In addition to the new board member election, Naturally Boulder today announced a new line-up of officers and advisory board members. The officer positions include President, Vice President, Treasurer and Secretary, as well as three advisory positions. The new board members and officers will begin their terms in August and September, 2009. Naturally Boulder is an economic development initiative established in 2005 by the City of Boulder to promote the growth of natural and organic products companies in the Boulder/Denver region.

The new board members and officers represent a variety of natural and organic industry backgrounds, from entrepreneurs, to marketing and communications specialists, to a regional Whole Foods Regional Vice President. Diversity is an important aspect when considering the make-up of the Naturally Boulder’s board officers, which is designed to incorporate a variety of perspectives when making decisions and considering the future direction of the organization.

“Each of the new officers brings a unique perspective from their areas of expertise and real-world experience in the natural and organic products industry, which we expect will add a healthy balance to the organization,” says Linnea Simons, former President of the Naturally Boulder Board of Directors.

The Naturally Boulder bylaws provide that the board may consist of up to 15 members, and board terms are for a period of two years. Three board members, Parry Andvik, Natural Rx Brokers, Catherine Hunziker, Wishgarden Herbs, and Doug Radi, Rudi’s Organic Bakery, will remain on the board to fulfill their two-year terms. Six board members were subject to re-election: Frances Draper, Boulder Economic Council, Ellen Feeney, WhiteWave Foods Co., Steven Hoffman, The Organic Center, Arron Mansika, Boulder’s Best Organics, Mark Menagh, Boulder Farmer’s Market, and Linnea Simons, Caplan and Earnest LLC. The board members who have completed their service are Joan Boykin, Boykin Consulting, Sylvia Tawse, Fresh Ideas Group and Dan Heiges, Sprout Foods. Naturally Boulder is grateful for their service and thanks them for all they have contributed.

The Naturally Boulder membership has elected the following additional individuals to fill the open seats on the board: Mara Fleishman, National Marketing Manager, Whole Foods Market; Mark Law, Regional VP, Rocky Mtn. Region, Whole Foods Market; Carla McCabe, National Account Manager, Fresca Foods; Seth Mendelsohn, Owner, Simply Boulder Foods; Sonja Tuitele, Vice President of Communications, Aurora Organic Dairy; and Rick Werner, General Manager, Earth Balance.

The new board will not only serve to promote of natural and organic products business development and growth in Boulder, but also will focus on new and innovative ways to do so, including expanding educational offerings and exploring unique ways to generate revenue for the 501(c)6 nonprofit trade organization.

Naturally Boulder is honored to announce the new the new board officers. Steven Hoffman, Managing Director of The Organic Center and CEO of Boulder’s Best Organics, will serve as President; Doug Radi, VP of Marketing for Rudi’s Organic Bakery, will serve as Vice President; Frances Draper, Executive Director of the Boulder Economic Council, will serve as Treasurer; and Arron Mansika, Founder of Boulder’s Best Organics, will serve as Secretary. Three individuals who have previously served on the board will act as advisory members, continuing to bring many years of expertise to the organization: Mark Retzloff, Co-Founder and Chairman of Aurora Organic Dairy; Joan Boykin, President of Boykin Consulting; and Sylvia Tawse, Founder and Principal of The Fresh Ideas Group.

“As an organization promoting economic vitality, there is a lot that we can accomplish within the community to spur robust business growth,” said Steven Hoffman, President of the Naturally Boulder Board of Directors. “It is the board’s role to lead Naturally Boulder into the future with a strategic vision of how Boulder can continue to grow its position as the epicenter of the natural and organic products industry.”

The new board members will be introduced at this year’s 5th Annual Naturally Boulder Days conference. Naturally Boulder Days, held September 2-3 at the Millennium Harvest House Hotel in Boulder, is the association’s premier annual business conference and networking event for natural and organic products entrepreneurs and business leaders. Naturally Boulder Days offer an exciting and resource-rich program covering topics of interest for new business owners and savvy industry veterans. To learn more and register for the conference, visit

For biographies and information on the board, visit

About Naturally Boulder

Naturally Boulder’s mission is to solidify Boulder as the epicenter of the natural products industry and to support emerging businesses to launch and stay in Boulder, Colorado—and also to draw like businesses to the region. We promote natural and organic products and services in Boulder through various events and educational opportunities. Established in 2005 as an economic development initiative by the City of Boulder and the Boulder Economic Council, Naturally Boulder provides support to help grow area natural and organic products businesses, helps to retain existing natural products businesses, attracts natural products companies to the region, mentors new business leaders, and promotes Boulder as a center for the natural and organic products industry. Visit for more information.

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