The Isopure Company, LLC. announced today the U.S. launch of Isopure Plus - a new line of clear, fruit-flavored protein drinks offering seniors and people with nutritional challenges a great-tasting, easy-to-digest alternative to thick milkshake-like protein formulations. Ideal for seniors and anyone needing extra protein in their diet, these innovative new drinks are now available nationwide at chain drug stores, nutrition centers, and through on-line retailers.
Nutritional challenges can occur for a variety of reasons including: reduced nutrient absorption resulting from normal aging processes; medication side effects such as reduced appetite, nausea, and vomiting, which are common among people receiving chemo, radiation, and anti-retroviral therapies; reduced stomach capacity from weight-loss surgery; and medical conditions such as diabetes and metabolic syndrome.
According to the United States Food and Drug Administration, healthy adults need to consume about 50 grams of protein per day (A.K.A. Daily Value for protein). Isopure Plus drinks are designed to help people with nutritional challenges meet their daily protein and nutrition goals by delivering 15 grams (30 percent of the Daily Value for protein) of high-quality, rapidly-absorbed, ion-exchange whey protein in a single easy-to-drink eight-ounce serving. Offered in two great-tasting fruit flavors, Alpine Punch and Grape Frost, Isopure Plus drinks are available with carbohydrates for people in need of extra calories in their diet (Isopure Plus Nutritional Drink) and without carbohydrates for weight-loss surgery patients and people with concerns about blood sugar (Isopure Plus Zero Carb Protein Drink). Today's launch and nationwide availability of these new drinks make clear protein easily accessible to seniors and all people facing nutritional challenges.
"Protein is a vital component of a healthy diet as it supplies the body with essential amino acids - the building blocks of protein that the body cannot make on its own," said Jaimie Bornstein (video: http://www.youtube.com/watch?v=-Z9emkqQHq0), President Bornstein Consulting, a nutrition counseling firm based in Dix Hills, New York. "The problem is that for many people getting enough protein can be challenging due to reduced appetite from natural aging processes, medication side effects, or the effects of weight-loss surgery. Isopure Plus contains all eight essential amino acids and 15 grams of protein in a single eight-ounce serving."
"The revolution in nutrition has begun," said Hal Katz (video: http:/www.youtube.com/watch?v=2lTVYy1sUT0), Chief Executive Officer, Isopure Plus, LLC. "Ready-to-drink protein-based drinks have changed little since they were first introduced more than a decade ago. They tend to be thick and heavy and come in basic milkshake flavors like chocolate and vanilla - often with a heavy aftertaste. Isopure Plus offers a clearly different take on protein and will shake up the protein shake market with its clean look and light and fruity taste."
About Senior Nutrition (1)
Good nutrition is critical to senior health, but many older adults don't eat right. Older people are more likely to have inadequate nutrition than younger adults are -- and are more susceptible to numerous health problems related to an inadequate diet. Taking steps to ensure a diet rich in protein and other necessary nutrients, is critical in maintaining senior health and strength.
Seniors, even those who are energetic and self-sufficient, often don't cook for themselves. Shopping and preparing food becomes more difficult, which reinforces the tendency to subsist on easy but empty fare -- such as toast, cold cereal or saltine crackers. Carried on for a long time, a nutrient-poor diet accelerates the loss of muscle mass and strength that normally comes with aging. Eventually, the chronic lack of nourishment leads to increased frailty, dependence and illness, which in turn can trigger depression -- itself a major drain on appetite
About the Weight-Loss Surgery
Obesity in America has become a national health crisis affecting over 72 million adults.(2) Americans are increasingly turning to weight-loss surgery to combat their obesity. Last year alone, an estimated 220,000 weight-loss procedures were performed in the United States and this number is expected to steadily increase in the foreseeable future.(3)
Consumers who undergo weight-loss surgery forever alter the way their body digests solid foods. Consequently, weight-loss surgery patients need to supplement their protein intake with a light, low-calorie, easily-digested protein source and Isopure Plus Zero Carb Protein Drink is ideally suited to meet this need.
In the past, access to carbohydrate-free, quality protein was limited to specialty nutrition stores and internet retailers. This limited access was both inconvenient and costly. With nationwide retail availability, Isopure Plus offers consumers an easy, convenient and affordable high-quality protein source and invites weight-loss surgery patients to the adult nutrition aisle for the first time.
About Medication and Nutrition Issues
Medical treatments such as chemotherapy and anti-retroviral therapy frequently present nutritional challenges for the patients receiving them. Side effects, such as nausea and vomiting, often make it difficult for patients to eat and heavy, milky drinks can be unappealing.
In addition to patients finding Isopure Plus drinks more palatable than milky alternatives, the rapid absorbability of ion-exchange whey protein isolate (the protein source for all Isopure Plus drinks) ensures that a patient is getting calories and a complete protein with all eight essential amino acids - the building blocks of life that the body cannot make on its own.
About Isopure Plus Drinks
All Isopure Plus drinks are made with high-quality whey protein isolate and are fat, gluten and lactose free. Using proprietary Clear Protein Technology, this high-quality protein is transformed into clear, great-tasting, fruit-flavored drinks that provide vitamins and 15 grams of protein in a single eight-ounce serving. Isopure Plus drinks are available in two formulations, designed to accommodate varying nutritional needs.
Isopure Plus Nutritional Drink is for anyone on the go who doesn't have the time to eat properly. It is also particularly useful for seniors, people undergoing chemo or radiation therapy, and people receiving anti-retroviral therapies because it provides them with a refreshingly easy way to get the extra protein and calories their bodies need to maintain proper nutrition.
Isopure Plus Zero Carb Protein Drink is for anyone in need of extra protein in their diet, but wants to avoid calorie-packed carbohydrates. This is particularly important for people recovering from recent weight-loss surgery. Carbohydrate calories are not needed for these patients, but protein is. The heaviness and milky consistency of traditional protein drinks may cause discomfort for patients during their recovery. Being light, fruit-flavored and clear makes Isopure Plus Zero Carb Protein Drink an ideal way for weight-loss surgery patients to get the protein they need during any phase of recovery.
About Isopure Plus, LLC.
Headquartered in Hauppauge, NY, The Isopure Company, LLC., was established over 25 years ago as a developer of products to help people achieve their nutrition and health goals. Led by founder and Chief Executive Officer Hal Katz the company's Isopure product line has grown to become one of the most recognized brands in the sports nutrition market.
Extensive company research into the properties of protein led to the discovery of our proprietary Clear Protein Technology. Using this technology and high quality ion-exchange whey protein isolate, company researchers were able to create the first clear, fruit-flavored, ready-to-drink formula to provide 15 grams of easy-to-drink protein plus vitamins in a single eight-ounce serving. The refreshingly crisp taste of Isopure Plus makes it the clear alternative to thick or milky nutrition drinks and shakes.
In late 2008, The Isopure Company, LLC., formed a wholly-owned subsidiary Isopure Plus, LLC., with the mission of offering people with dietary challenges a clear, great-tasting alternative to traditional nutrition drinks. For more information about Isopure Plus line of vitamin-fortified nutrition drinks, please visit our web site at: www.isopureplus.com.
(1) Mayo Clinic Staff. Malnutrition and seniors: When a relative doesn't eat enough. Mayo foundation for Medical Education and Research; Sept 28, 2007
(2) Ogden CL, Carroll MD, McDowell MA, Flegal KM. Obesity among adults in the United States - no change since 2003-2004. NCHS data brief no.1 Hyattsville MD: National Center for Health Statistics. 2007
(3) WebMD Medical Reference, Mathew Hoffman, MD, www.webmd.com/diet/weight-loss-surgery/what-is-gastric-bypass-surgery Accessed 6/16/09