Brothers Josh and Brian Wendel launch The Jungle to provide convenient, great tasting, thin and crispy flax crackers, made from organic whole flaxseeds and other organic ingredients.
Boulder, CO—(March 24, 2004)—After receiving rave reviews at Natural Products Expo West, the world’s largest natural and organic products trade show, held recently in Anaheim, CA, brothers Josh and Brian Wendel are introducing into the natural foods marketplace Flax Crax®, a delicious, thin, crispy, gourmet raw food cracker made from organic whole flaxseeds and other organic ingredients. Flax Crax®, which are prepared at low temperatures to preserve vital enzymes and nutrients, are available in four flavors that will appeal to gourmet food lovers and health-conscious consumers alike.
The Jungle’s Flax Crax® will be distributed through leading natural and organic food retail channels. The products will be available in brightly colored boxes in 5-oz. size, at a suggested retail price of $3.99. Flavors include Indian Curry, Jamaican Spice, Smoky Onion and Tomato Herb.
“We noticed that everyone remarked on how good our crackers are, regardless of dietary preferences,” says Josh. “Flax Crax® are a delicious way to incorporate the benefits of flaxseed fiber and omega-3 essential fatty acids into the diet. In an age of highly processed foods, we are seeing a return to a raw foods movement. The Jungle will be one of the first companies to bring organic, all natural, raw food products to a national level,” he says.
Flax Crax®, in four delicious flavors, include the following organic and natural ingredients:
Indian Curry—Organic ingredients include golden and brown flaxseeds, sunflower seeds, fresh carrots, fresh garlic, red chile powder, ginger root, coriander, turmeric, mustard seed, white pepper, fenugreek, cayenne pepper and soy sauce. Natural ingredients include sea salt.
Jamaican Spice—Organic ingredients include golden flaxseeds, sunflower seeds, orange peel powder, garlic flakes, white onion powder, red chile powder, turmeric, yellow mustard powder, ginger, cayenne, cumin and soy sauce. Natural ingredients include hickory salt and water.
Smoky Onion—Organic ingredients include golden flaxseeds, sunflower seeds, onions, paprika and black pepper. Natural ingredients include sea salt and hickory salt.
Tomato Herb—Organic ingredients include golden and brown flaxseeds, sunflower seeds, fresh tomatoes, sun-dried tomatoes, dried garlic, red chile powder, chives, fresh garlic, parsley, oregano and black pepper. Natural ingredients include hickory salt.