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A new process for the New Hope NEXTY awards

A new process for the New Hope NEXTY awards
Applications are open through January 8, and winners will be awarded at Natural Products Expo West in March.

Since 2011, the editors at New Hope have been highlighting the most progressive, innovative, inspiring and trustworthy products in the natural products industry with the NEXTY awards.

We believe these products and companies are shaping a healthy future for the industry and for the world and deserve to be recognized. A coveted NEXTY award can boost a product's recognition, validation and sales.

Now, the process for earning a NEXTY award is changing. We will be awarding 20 products with the prestigious New Hope NEXTY award on March 12, 2016 at Expo West/Engredea in Anaheim.

No more voting. No more waiting months after the show to reveal the winners. With the new NEXTY process, our editors and our judging panel of industry experts will get an extended opportunity to see, test and experience your products before the show. And, the winners and finalists will be awarded at the big event, Expo West, giving you the opportunity to boast your award in front of buyers and peers.

After the application deadline on January 8, 2016, New Hope editors will whittle the field of products down to three finalists in each of 19 categories, and a panel of industry experts will meet to judge and choose the winners. In addition to awarding the vetted winners in the 19 NEXTY categories, our content team will award three Editors' Choice NEXTYs (Editors' Choice supplement, Editors' Choice beauty/green living, and Editors' Choice food/beverage) to products we discover right at the show.

The editors and judges use these criteria to determine whether a product is worthy of a NEXTY award:

  • Innovation: The product or company shows truly creative thinking and execution (not a “me too” approach); uses a newly discovered or rediscovered ingredient, flavor profile, technique or process; fills a legitimate (though perhaps not yet recognized) natural products market need or niche; and/or is predicted to have longer-term impact in the industry.
  • Inspiration: The product or company adheres to an unusual or new mission targeting an issue or problem not yet widely addressed; its message/mission is clearly communicated, focused and effective, with real, wide-reaching potential or already proven positive social or environmental impact.
  • Integrity: The product or company takes a creative, next-gen approach to clean ingredient(s), sustainability, transparency, traceability and safety/security.

Do you have a product that is NEXTY worthy? Nominate it today and stand out among your peers. Nominations for NEXTYs to be awarded at Expo West/Engredea 2016 are open through January 8, 2016 ($95/nomination for new exhibitor; $195/nomination for returning exhibitor). For more information, head over to the Expo West site.

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