New Shaklee Cosmetics Collection Creates Beauty in a New Light

Breakthrough Product Line Improves Skin's Condition With Micronized Minerals

PLEASANTON, Calif., Mar 23, 2004 -- For the millions of American women seeking a natural approach to beauty, there is good news from the researchers and scientists at Shaklee Corporation. The health and wellness company has just introduced an innovative color cosmetics collection that combines the benefits of natural ingredients with the exceptional performance of high-end department store cosmetics.

Shaklee's new cosmetics line, called Minerelles(TM), uses micronized minerals combined with skin-nourishing moisturizers and antioxidants to help protect the skin while providing a luminous glow. The weightless formulas also reflect light to minimize the appearance of fine lines and wrinkles.

The micronized minerals used in the Minerelles line provide sheer even coverage and radiant, lasting color. The products are designed to layer and blend to create custom looks.

"Minerelles cosmetics are created from micronized minerals that reflect light and provide protection against the environment, yet allow the skin to breathe. Which means wearing Minerelles is actually better for one's skin than wearing no makeup at all," says Jim Greene, Vice President of Research and Development for Shaklee. "Unlike many other cosmetics, Minerelles won't cake or build up on the skin; instead, they reflect light away from fine lines, reducing the visible signs of aging."

The Minerelles collection is a complete cosmetic line divided into three components:

-- Minerelles Face includes foundations, concealers, pressed powders and
-- Minerelles Eyes includes eyeshadows, eye pencils and mascaras
-- Minerelles Lips includes lip pencils, lipsticks and lip gloss

Minerelles products include Shaklee's proprietary triple-patented Vital Repair+(R) complex to help protect and renew skin, while containing no talc or other harsh, drying fillers. The entire line of products is hypoallergenic, dermatologist tested, ophthalmologist tested, fragrance free, and not tested on animals.

Minerelles products are priced from $11.00 to $23.75, and the line is available exclusively from Shaklee. For information on how to order, call 1-800-SHAKLEE or visit

About Shaklee

Shaklee Corporation is a diversified health and wellness consumer products company that for more than 45 years has been developing scientifically tested, environmentally friendly products, which include nutritional and herbal supplements, personal care products, water and air purification systems and household cleaners. Founded in 1956, Shaklee is involved in all phases of its products' development, from research to manufacturing, and sells directly to independent distributors throughout the U.S. The company is based in Pleasanton, Calif. For more information, visit

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