SANTA BARBARA, Calif., Feb 21, 2007 /PRNewswire via COMTEX/ -- New Sun Nutrition, a developer and distributor of nutritional supplements, healthy snacks and beverages, today announced that VeriSign and Pepsi-Cola Company veteran Maigread Eichten has been named Chief Operating Officer. Ms. Eichten will oversee all day-to-day operations of the company, including marketing, manufacturing, sales and distribution of FRS(R), the company's scientifically formulated Free Radical Scavenger (FRS) antioxidant health beverage.
Prior to joining New Sun Nutrition, Ms. Eichten served as the Chief Marketing Officer for the Communication Services division of VeriSign. She also served as General Manager of the global Digital Brand Management business unit at VeriSign, where she grew the unit into a multimillion dollar business and double digit profitability. Key customers included Wal-Mart, Coca-Cola and Microsoft. Earlier, Ms. Eichten held executive positions at the Pepsi-Cola Company including Vice President of Sales Pepsi East Division, Vice President Pepsi New Business and a variety of Pepsi marketing assignments during an 11 year period.
"I'm very pleased to welcome Ms. Eichten to New Sun Nutrition," said Richard Lamb, chief executive officer. "Maigread's depth of experience in brand-building, marketing, operations and distribution, combined with her deep knowledge of the beverage industry, will be invaluable to the company at a time when we're focused on rapidly expanding retail distribution."
"I'm thrilled to join the New Sun Nutrition team and return to my roots in the beverage industry," said Eichten. "As consumers continue to become more health and nutrition conscious and Baby Boomers are seeking ways to remain active and fight the effects of aging, New Sun Nutrition's antioxidant-based line of healthy beverages and supplements is ready to meet the changing product mix needs of grocery and convenience retailers nationwide."
Ms. Eichten holds an M.B.A. degree from the University of California, Los Angeles, and earned her B.A. in Political Science from University of California, Santa Barbara.
About New Sun Nutrition
New Sun Nutrition, founded in 2004, is a developer and distributor of nutritional supplements, healthy snacks and beverages that is pioneering the development of flavonoid antioxidant health solutions to improve consumer health and wellness. The company's patented and proprietary formulas synergistically combine nature's most potent plant nutrients with other healthy ingredients to provide both immediate and long-term health benefits.
The company's product portfolio includes FRS(R) antioxidant health drink, a scientifically formulated supplement designed to boost energy, enhance performance and neutralize free radicals before they can cause cellular damage. FRS, which stands for the scientific term Free Radical Scavenger, contains a patented combination of flavonoids, essential vitamins and metabolic enhancers. The flavonoids are quercetin, an antioxidant typically found in the skins of apples, onions and red grapes, as well as catechins extracted from green tea.
The New Sun Nutrition management and advisory team is comprised of nutrition and beverage industry leaders, renowned scientists, medical doctors and specialists in the fields of sports performance, disease prevention, and drug development.
For more information on New Sun Nutrition's products, log on to www.frs.com.