Novel Ingredient Services Adds Veteran Trent Armitstead to Sales

WEST CALDWELL, N.J., July 5, 2006 - David Green, president and chief executive officer of Novel Ingredient Services, LLC, announced today the addition of industry sales veteran Trent Armitstead as Key Account Manager.

Armitstead joins Novel Ingredient with more than 10 years experience in nutritional sales and an extensive technical background in botanical and nutraceutical products. His prior sales and sales management positions have included serving as an account executive at Stauber Performance Ingredients of Fullerton, Calif., where he doubled sales in nearly half of the company’s top customers, and national sales manager at Alpine Health Industries in Orem, Utah, where he managed all aspects of the company’s 40 largest accounts.

Additionally, Armitstead has served as sales manager for Tradimex Equipment and safety and manager of market development at Sabinsa Corp. He is a graduate of Brigham Young University in Provo, Utah.

“We are extremely pleased to make Trent a part of our growing sales team at Novel Ingredient,” Green said. “With his deep knowledge of the botanical and nutraceutical industry, coupled with his impressive ability to land and thoroughly service important accounts, we anticipate that Trent will be an asset to our team from his first day.”

Armitstead will be based in Utah and will serve customers there as well as in Arizona, Nevada and Colorado.

Novel Ingredient Services is a preferred supplier of botanical and nutraceutical raw materials for consumer products. Focused on the dietary supplement and functional food industries, the company has continued to enjoy success and recognition. Its dedication to providing optimal value, consistent satisfaction, and uncompromised customer-confidence has helped Novel Ingredient develop a reputation for superior quality and service. The company maintains two offices with distribution warehouses on both coasts and a team of sales people across the country to service clients on a national basis. For more information, visit the company’s web site at

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