Nutracea Announces Stabilized Rice Bran Production Agreement With Archer Daniels Midland Rice

PHOENIX, Ariz., April 16, 2007 /PRNewswire-FirstCall via COMTEX/ -- NutraCea, a world leader in stabilized rice bran (SRB) research and technology, announced today that they have entered into an agreement with ADM Rice Inc., an operating division of Archer Daniels Midland Company, whereby NutraCea will implement its proprietary rice stabilization technology into the ADM Rice facility located in Arbuckle, California to produce stabilized rice bran for distribution into the human, companion pet and equine feed markets.

"This agreement between NutraCea and ADM Rice is timely and a natural strategic step as it allows us to quickly increase our production while still maintaining product integrity of the finished SRB," said Brad Edson, President and CEO of NutraCea. "We have aligned ourselves with one of the most recognized and respected names in the agricultural industry with a global presence and look forward to significant additional opportunities to expand the current usage of our SRB by ADM as a value added ingredient."
Leo Gingras, Chief Operating Officer stated, "The new Stabilized Rice Bran production from this state of the art facility should be on line and accretive to our operations by the end of June 2007. This operation will help serve our increasing demands for the human, companion pet and equine feed markets."

About NutraCea
NutraCea is a world leader in stabilized rice bran technology. Through its wholly owned subsidiary RiceX, the Company manufacturers as well as distributes products and food ingredients made from rice bran through its proprietary technology and processes. The Company has developed intellectual property to create a range of proprietary product formulations, delivery systems and whole food nutrition products. NutraCea's proprietary technology enables the creation of food and nutrition products from rice bran, normally a wasted by-product of standard rice processing. In addition to its whole foods products, NutraCea develops families of health promoting "nutraceuticals," including natural arthritic relief and cholesterol-lowering products. More information can be found in the Company's filings with the SEC and you can visit the NutraCea web site:

Forward-Looking Statement
This release contains forward-looking statements. Actual results may differ from those projected due to a number of risks and uncertainties, including, but not limited to the possibility that some or all of the pending matters considered by the Company may not proceed as contemplated and the matters specified in the Company's filings with the Securities and Exchange Commission. These statements are made based upon current expectations that are subject to risk and uncertainty. The Company does not undertake to update forward-looking statements in this news release to reflect actual results, changes in assumptions or changes in other factors affecting such forward- looking information. Assumptions and other information that could cause results to differ from those set forth in the forward-looking information can be found in the Company's filings with the Securities and Exchange Commission, including the company's most recent periodic report.

Company Contact:
Margie Adelman
Senior V.P.
916-933-7000 Ext. 646
[email protected]

Investor Relations Contact:
Stephen D. Axelrod, CFA
Wolfe Axelrod Weinberger Associates, LLC
[email protected]

Media Contact:
Alisa D. Steinberg
Wolfe Axelrod Weinberger Associates, LLC
212-370-4500 x 26
[email protected]

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