NXT Nutritionals Appoints Mark Giresi as Chief Operating Officer

HOLYOKE, Mass., Jan 28, 2010 (BUSINESS WIRE) -- NXT Nutritionals Holdings, Inc. ("NXT Nutritionals") developer and marketer of SUSTA(TM) Natural Sweetener, the great tasting, all-natural, healthier sweetener, announced today that Mark Giresi, member of the NXT Nutritionals board of directors, has been named Chief Operating Officer.

As Chief Operating Officer, he will be responsible for day-to-day operations, financial operations, legal, strategic planning and developing commercial relationships.

Giresi brings to this position 27 years of experience in senior executive positions in the food and retail industries in the U.S. and internationally. They include positions with Burger King Corp. /quotes/comstock/13*!bkc/quotes/nls/bkc (BKC 17.47, -0.10, -0.57%) , and Limited Brands, Inc. /quotes/comstock/13*!ltd/quotes/nls/ltd (LTD 19.21, -0.50, -2.54%) .

"As we continue to grow and build brand awareness of our great-tasting SUSTA product, Mark's dedication and passion for excellence and understanding of our core values will play an integral role in the expansion of our business," said Michael McCarthy, president and CEO of NXT Nutritionals. "I welcome Mark as we enter the new year with new and exciting developments for the growth of the business."

"Over the last several months, I have seen the reaction from consumers and businesses when trying our all-natural sweetener, SUSTA, and the response has been remarkable," said Giresi. "I am excited that Mike has invited me to work along side him to build NXT Nutritionals and the SUSTA brand."

Giresi was Senior Vice President of U.S. Franchise Operations and Development for Burger King, responsible for the restaurant operations and support to nearly 8,000 franchise-owned and operated stores together with all real estate investments in the U.S. He was also Senior Vice President Worldwide General Counsel for Burger King from 1993 to 1998. He was a member of the Board of Directors of Restaurant Services, Inc., the independent purchasing cooperative for the U.S. Burger King System. Giresi joined Limited Brands in 2000 and held several executive positions including Chief Stores Officer and Executive Vice President, Retail Operations for nearly 4,000 retail stores operating under the Victoria's Secret, Bath & Body Works, Express and Limited Store brands.

Giresi is an attorney at law of the State of New Jersey. He earned a law degree in 1983 from Seton Hall University and a Bachelor of Science degree in accounting in 1980 from Villanova University.

About NXT Nutritionals Holdings, Inc.

Headquartered in Holyoke, MA, NXT Nutritionals Holdings, Inc., through its wholly owned subsidiary NXT Nutritionals, Inc., is a developer and marketer of proprietary, patent-pending healthy alternative sweeteners, food and beverage products. The common ingredient for all of the Company's products is its SUSTA(TM) Natural Sweetener, a minimal calorie, all-natural, nutritional sweetening system. SUSTA(TM) Natural Sweetener currently serves as an ingredient for the Company's nonfat all-natural Healthy Dairy(TM) yogurt smoothies and is marketed as a standalone product as well.

For additional information, please visit NXT Nutritionals' corporate

Forward-Looking Statements

Under The Private Securities Litigation Reform Act of 1995: The statements in the press release that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. We assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of NXT Nutritionals Holdings, Inc. can be found in the filings of NXT Nutritionals Holdings, Inc. with the U.S. Securities and Exchange Commission.

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