ORAFTI Active Food Ingredients, the world’s market leader in natural prebiotic ingredients, today announced the key appointment of Tim Van der Schraelen as Marketing & Communication Manager for the division.
As Marketing & Communication Manager at ORAFTI, Van der Schraelen will be responsible for driving ORAFTI’s marketing strategy globally and in turn, increasing sales. Tim will report to Dominic Speleers, Head of Sales & Marketing and recently appointed Joint Managing Director at ORAFTI.
Van der Schraelen has been part of the ORAFTI business for over five years and his position as Beneo™ Manager was instrumental in the launch and development of the Beneo™ program, a joint effort between leading food manufacturers and ORAFTI, to communicate the beneficial health effects of Beneo inulin and oligofructose.
Tim Van der Schraelen has a strong background in communication and marketing. He started his career as a Product Manager at Blaupunkt Car Audio before he moved on to a long and successful career at Whirlpool. Specializing in Trade Marketing, there he was responsible for overall business planning, strategy and analysis.
“During ORAFTI’s ten-year existence, it has achieved number one status within the prebiotic market sector – it is an immensely strong, worthwhile and profitable business that I am proud to be a part of. Having spent the last few years focussed on the Beneo™ brand, I’m looking forward to rolling my sleeves up and working across ORAFTI as a whole to build on its success in the future.” said Van der Schraelen.
On Tim’s appointment, Dominic Speleers added, “The business to business and business to consumer expertise that Tim brings to the table will be central to taking ORAFTI forward in a market that is becoming increasingly competitive, and to increasing the synergy between ORAFTI and the Beneo™ program. Tim is ready for the challenge and I firmly believe he will deliver.”
ORAFTI is part of the ingredients business unit of Südzucker Group (Germany). ORAFTI produces Beneo™ inulin and oligofructose from chicory roots for human and animal nutrition. ORAFTI 's head office is in Tienen, Belgium and the company operates in more than 75 countries, with production units in Oreye (Belgium), and Pemuco (Chile).