Natural Foods Merchandiser

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Boulder, Colo.-based tea company Celestial Seasonings hired Michael Bloom as vice president of marketing. Bloom has more than 14 years of marketing, strategy, innovation and public relations experience in the consumer packaged-goods industry. Most recently he was director of marketing for the Hand-held Foods Group for Nestle.

The Arlington, Va.-based Food Marketing Institute presented the FMI 2008 Herbert Hoover Award to Wakefern Food's Chairman Emeritus Tom Infusino. Infusino served as the uniting force behind Wakefern Food and its ShopRite member companies, and was given the award for community contributions such as the ShopRite Partners in Caring program, which has donated $13 million to more than 1,400 charities since its launch in 1999.

Naples, Fla.-based Vitarich Laboratories appointed Tina Mori vice president of business development. Mori has more than 24 years of business development experience in the nutraceutical, over-the-counter and cosmeceutical industries.

After more than 45 years, Robert Ullman, founder of the New York-based law firm Ullman, Shapiro & Ullman, announced he has assumed the role of senior counsel, taking a step back from his day-to-day role with the firm. Ullman has been involved with several precedent-setting lawsuits on behalf of the natural products industry, including litigation against the U.S. Food and Drug Administration that paved the way for the passage of the Dietary Supplements Health and Education Act.

The not-for-profit Dietary Supplement Education Alliance, based in Sarasota, Fla., announced the election of a new slate of officers for 2008. Elliott Balbert, founder of vitamin company Natrol, was elected president. Elliot was a founder of DSEA and served as its president for the first four years. Jim Flaherty, elected vice president, is senior vice president of marketing and advertising of supplements manufacturer NBTY. Brad Larson, elected secretary/treasurer, is marketing and business development manager of Capsugel.

Carlsbad, Calif.-based snack food company Mellace Family Brands appointed Neil Bellefeuille director of social responsibility. Bellefeuille was recently a partner in Bulldog Drummond, a brand consultancy where he served as president and senior brand strategist.

Lucini Italia, a specialty foods company based in Miami, appointed Marisa Krop as vice president of marketing. Krop has 15 years of experience in marketing and global management.

New London, N.H.-based Börlind of Germany Inc., exclusive U.S. importer and distributor of Annemarie Börlind natural personal-care products, appointed Linda K. Upton as president. Upton has 20 years of experience in the natural products industry as a lecturer, trainer, author and sales executive. Muriel "Polly" Kulow, former president, will remain active in the company as CEO.

Ankeny, Iowa-based Embria Health Sciences, a manufacturer of natural ingredients for the nutrition market, appointed Curt Hale as quality manager. Hale has more than three decades of quality-assurance experience, including more than 20 years with General Mills.

The Orlando Sentinel awarded the "Culinary Cup" to Matt McLean, CEO of Uncle Matt's Organic, based in Clermont, Fla. The Culinary Hall of Fame award recognized McLean's contribution to organic citrus growing in central Florida.

Natural Foods Merchandiser volume XXIX/number 3/p. 159

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