The international business research and strategy consulting firm FROST & SULLIVAN has bestowed upon ROQUETTE the “2010 Product Differentiation Excellence AWARD” for its NUTRALYS® pea protein. The award, to be presented next autumn, recognizes the inimitable characteristics of NUTRALYS®, as a protein that is not only a reliable and competitive springboard for innovation, but also one whose neutral taste and odor (*) meet critical market demands.
FROST & SULLIVAN is a global growth consulting firm, specializing in new market opportunity analysis. The awards offered by Frost & Sullivan celebrate companies that achieve exemplary performances in their sectors.
In acknowledgment of the distinction shown by NUTRALYS® in the global pea protein market, ROQUETTE has received recognition for 2010. In bestowing this award, FROST & SULLIVAN has identified ROQUETTE’s continual strategies for improvement, particularly related to the sensory profile of pea protein, and has accredited the significant development of a differentiated pea protein with a more neutral taste and odor.
At present, the taste of vegetable proteins persists in being one of the foremost developmental obstacles. In order to be successful, pea protein Isolates need to have a neutral taste, which will not impact the characteristic organoleptic qualities of the finished products.
Upon the discovery of an exclusive process, ROQUETTE assumed the challenge of disabling the taste of pea protein and launched a new version of its protein: NUTRALYS® S85F. The protein’s greatly reduced "green" notes enable greater inclusion rates to be achieved in formulations such as dairy, dietary and slimming products and those dedicated to sports enthusiasts. By improving the sensory profile of pea protein, ROQUETTE has expanded the application prospects of the ingredient.
Originally launched in 2007, NUTRALYS® is a relatively recent ingredient yet has continued to evolve to satisfy market demands. Today it represents a new generation of exceptional proteins on the vegetable protein market. NUTRALYS®, designed to facilitate sustainable innovation (**) in food products, is now not only even more trusted and competitive than before; it remains unique.
(*) see “The new taste of pea protein” press release—April 2010
(**): For an example of an innovative finished product concept, see "Vegetal Booster" press release: A new alternative to milk—100% vegetable (June 2010)
Frost & Sullivan www.frost.com
Frost & Sullivan, the global growth consultants, draw up a partnership with their clients to speed up their growth. The firm’s services—Growth Partnership Services, Growth Consulting and Career Best Practices—enable clients to create a culture focused on growth that generates, assesses and implements effective growth strategies. Frost & Sullivan turns to good account over 45 years of experience in partnership with companies in the Global 1000 ranking, emerging companies and the community of investors in over 30 offices distributed over six continents. To find out more about the Growth Partnerships services of Frost & Sullivan, consult http://www.awards.frost.com.
Roquette is a private family business. Fortified by more than 75 years of experience, Roquette is the world polyol leader and one of the major global players in the starch field (No 2 in Europe and No 4 in the world).
The Roquette Group, present throughout the entire globe through 30 sites including 18 production plants, employs over 6,000 staff of which 3,600 in France.
In 2008 it achieved a turnover of over 2.5 billion euros and processes every year 6 million tonnes of renewable raw materials (maize, wheat, potato, pea and tomorrow micro-algae) in a range of over 650 products derived from starch for the human and animal nutrition, paper-board, pharmacy-cosmetology or biochemistry industries.
Anxious to assert its independence and strengthen its position as leader while at the same time innovating and diversifying, the Roquette Group has chosen to develop in two strategic areas: vegetal-based chemistry and nutrition-health. To this end, it invests over 40 million euros a year in research and development and more than 10% of its turnover in investment in production facilities.
Roquette is implementing a strategy of sustainable innovation that consists in designing and developing ingredients, products and applications that reconcile the environmental, economic and societal challenges.