Rousselot Announces Appearance at Madrid Show

Rousselot, the leading producer of gelatine and hydrolyzed collagen worldwide, announces its presence at next HIE tradeshow from 16 to 18 November 2010 in IFEMA, Feria de Madrid. Rousselot will be highlighting the functionalities and the nutritional interest of its gelatine for the preparation of healthier products. Rousselot will also be presenting the Peptan™ range of hydrolyzed collagen with proven health benefits as well as examples of attractive applications to the consumers.

Rousselot ® Gelatine, an effective help to reformulation

Reducing fats, sugars and caloric value in foods while maintaining their taste, texture and shelf-stability is a major challenge for the food manufacturers. Rousselot gelatine is an effective answer to these concerns. Thanks to its gelling and texturizing properties, gelatine can replace lipids while bringing a fat like mouth feel. It can also replace sugar thanks to its texturizing and binding properties. After the success of its healthier snacks (Aperomallows™ at FIE 2009) or low fat cheese-based specialities (Geleese™ at HIE 2008), Rousselot will present new healthy applications, as well as its expertise and capacity to support their customers in their new developments.

Hydrolyzed Collagen Peptan ™, a bioactive ingredient with proven health benefits

Peptan™ hydrolyzed collagen contributes to bones, joints and skin health. These health and anti-aging benefits have been clearly reported in scientific studies, which will be available for consultation at the Rousselot stand in Madrid. Peptan™ has experienced a broad success in Asia and meets growing interest on the European market today. Its organoleptic properties make it easy to integrate into any kind of food, drink, or dietary supplements. With this ingredient, Rousselot also targets the protein nutrition markets for sportsmen, weight conscious people or elderly people.

Rousselot looks forward to welcoming its visitors to stand R46 on Hall 9. They will be given the opportunity to experience samples of gelatine-based products, as well Peptan collagens powder for bone and joint health and DrinkBeauty™ Collagen for the skin.

About Rousselot®: Part of VION N.V. (N.L.), Rousselot® is the leading manufacturer of gelatine and hydrolyzed collagen to the food, pharmaceutical and technical industries. With a staff of 2,400 people, the company benefits from a global sales and production network of 12 plants and 10 sales offices located in Europe, North America, South America and Asia.

VION N.V.: VION N.V. is an internationally operating food group that produces high-quality foods and ingredients for humans and animals. The company consists of two internationally operating divisions: VION Ingredients, and VION Food. VION has an annual turnover of more than € 9 billion and provides employment for 27,000 people worldwide. The VION head office is in Son, the Netherlands.

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