SENPA, a nonprofit trade association located in New Port Richey, Florida, and producers of SOHO Expo, Strategies for Success Road Shows and providers of Comprehensive Continuing Education programs, has announced new branding initiatives for the association.

SENPA has been a long chartered regional member of Natural Products Association (NPA) and on Sept. 19, 2017, President Michelle DuFresne announced SENPA will no longer charter with NPA. "SENPA and the board of directors believe we can better serve our membership with this change and align the association with additional groups that serve the natural products industry and foster the growth of SENPA membership," DuFresne said.

The board of directors has unanimously adopted a new mission and vision statement for the association to include supporting the industry through education, networking and advocacy for the right to buy and sell natural products by empowering healthy choices and business development.

"Our focus has always been serving the natural products retailer and the companies that serve them," DuFresne said.

"SENPA will be expanding our education and advocacy approach to better serve the membership," said Debra Short, SENPA executive director. "SENPA's strategic plan for members will allow SENPA not only to be the source for education in the natural product industry but also for being a voice for independent retailers on advocacy issues."

SENPA stands for source for education in the natural products industry and advocacy issues.

Source: SENPA