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SmartyPants gummy vitamin supplements went from concept to strong sales in mass, online and specialty in just four years.

Melaina Juntti

July 1, 2014

12 Min Read
A Smart Move

About the Author(s)

Melaina Juntti

Melaina Juntti is a longtime freelance journalist, copy editor and marketing professional. With nearly two decades of experience in the natural products industry, she is a frequent contributor to Nutrition Business Journal, Natural Foods Merchandiser and NewHope.com. Melaina is based in Madison, Wisconsin, and is passionate about hiking, camping, fishing and live music. 

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