Solbar Names Jose Cadillac as European Senior Marketing & Sales Director

Solbar Industries Ltd., Israel, has named Jose Cadillac as Senior Marketing & Sales Director - Europe. Cadillac will direct marketing and sales activities for Europe, as well as Strategic Accounts.

According to Gary Brenner, Solbar's Marketing & Sales Vice President, "Jose Cadillac brings thirty-five years of experience in the food industries, including twenty years in the soy protein business. Since March 2006, Cadillac has acted as a consultant to Solbar. His extensive knowledge of Europe, Mexico and the Asia/Pacific region has already contributed greatly to sales growth in 2006."

Recovering from a difficult 2005, Solbar has increased sales globally in 2006 by over twenty-five percent. This is largely due to management policies when it comes to sourcing of non-GMO IP soybeans and resultant improved qualities in our functional soy protein concentrates and isolated soy proteins.

"Together with other key additions to the our marketing team, Cadillac is helping to create unique supplier-customer relationships which will strengthen Solbar's market position in the years to come."

Solbar will exhibit at the Heath Ingredients Europe (Frankfurt, November 14-16th), emphasizing its range of isolated soy proteins and soy isoflavones.

For further information, please contact:
Gary Brenner
VP Marketing & Sales
Solbar Industries Ltd.
POB 2230 Ashdod 77121, Israel
Tel +927 88632111, Fax +972 88561455
Website: e-mail [email protected]

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