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Inside the Bottle

Supplement industry news and updates – August 2020

Supplement industry news and updates – August 2020
Inside the Bottle brings you the latest supplement industry news in this monthly roundup.

What’s next for supplements?

In collaboration with our Inside the Bottle partners, Natural Foods Merchandiser explored the future of supplements in retail during a time when health and wellness is taking center stage in consumers’ lives. Here’s how suppliers, brands and retailers can work together to support consumer health empowerment now—and into the future. Read more at

NBJ’s top trends in multivitamins

Multivitamins, the largest single category tracked by Nutrition Business Journal, are projected to emerge from a sales slump to grow 17.1% in 2020. Where’s the category heading? NBJ’s senior analyst has the latest. Read more at

Challenges and opportunities in supplement delivery forms

One of the crucial factors affecting the rise of food supplement popularity in the past years is bringing health benefits closer to users through the development of novel delivery forms. It is an exciting area of innovation filled with opportunities, but also not short on challenges. Here’s what you need to know. Read more at

Plant based is the future of sports nutrition

Core to driving sports nutrition supplements into the mainstream market is protein. And as more and more consumers demand clean and plant-based foods and supplements, innovation in this category is much about plant based. Read more at

A global approach to supplement sustainability

For Inside the Bottle partner OmniActive, living up to the supplement industry’s responsibility to support global sustainability starts with the seed. Working with farming communities and educating and supporting the people behind supplement products is critical to creating a truly collaborative and sustainable industry. Watch at