Urban Moonshine Introduces Organic Bitters Line

The holiday season is a time for celebration, and spirits and premium alcoholic beverages are always at the top of the wish list for popular gift items and holiday party favors. Urban Moonshine’s new line of handcrafted Organic Bitters is mixing up this year’s holiday cocktail scene by adding a modern herbal twist to an old classic. Urban Moonshine offers three robust flavors of certified organic bitters: Original, Citrus and Maple. Several delicious holiday cocktail recipes are included below, and more are available at


“Urban Moonshine is calling on old herbal tradition to bring a fresh edge to the bitters revival now in full swing among cocktail aficionados,” says Jovial King, herbalist and founder of Urban Moonshine. Bitters had been a mainstay of the beverage world since the 19th century, but in recent decades this herbal mixer had been relegated to the dustiest corners of the liquor cabinet in favor of more modern syrupy mixers. Urban Moonshine has found a following amongst the new breed of craft cocktail enthusiasts as well as back woods herbalists seeking the purest quality herbal bitters. Until the late 1880’s, any drink called a cocktail contained bitters, including classics such as the Martini, the Manhattan and the Old-Fashioned. Crafting a great cocktail today means going back to these classics and seeking out the best possible ingredients to perfect the mixology of the drink for the modern palate.

“Our certified organic bitters fill a void in the ‘green’ spirits category, and our variety of innovative herbal formulas adds new ‘fuel to the fire’ for the growing legions of creative mixologists and foodies.” Not only do Urban Moonshine organic bitters add a delightful flavor profile to a wide variety of cocktail recipes, they are also known as a traditional herbal remedy to stimulate and strengthen the digestive system—an important feature for the holiday season when gluttonous activity reigns. King notes, “Why not offer your guests a delightful aperitif made with Urban Moonshine Bitters before your holiday meal to prime your digestion and toast the good health of your guests for the coming year? This is a European tradition I’d like to awaken in American food culture.” Whether enjoyed as an aperitif, digestif, cocktail mixer or as a remedy to settle an upset stomach or calm a hangover, bitters are back!

About Urban Moonshine

Urban Moonshine is a small family business with a mission to rekindle the relationship between herbal medicine and the modern world. Located in beautiful Burlington, Vermont, the company hopes to inspire people to bring herbal medicine "out of the cupboard and onto the counter" in everyday life. Urban Moonshine uses only organically grown or ethically wild crafted herbs. They also make handcrafted organic Tonics including: Immunity; Immune Zoom, Longevity; and Chocolate Love. Jovial King, the founder and formulator of Urban Moonshine, has studied herbal medicine for many years with an array of renowned teachers.

Bumble-Bee Cocktail (Recipe courtesy of Marleigh Riggins Miller of Sloshed.com cocktail blog)

2 oz best medium dark rum

1½—2 tsp strained honey (or agave nectar)

2 tsp or so lime juice

2 tsp fresh egg white

A splash of Urban Moonshine Organic Maple Bitters

Orange peel

Shake with big ice and strain into a cocktail glass. Garnish with 4 drops

Urban Moonshine Organic Maple Bitters. Garnish with an orange twist and serve.

Maple Old Fashioned (Recipe courtesy of Randy Hanson of summitsips.com cocktail blog)

2 oz The Macallan 12-year Scotch

1/4 oz pure maple syrup

2 dashes Urban Moonshine’s Organic Maple Bitters

Orange peel

Cut a large piece of orange peel avoiding the white pith. Add it to an old fashioned cocktail glass. Add 1/4 ounce of real maple syrup and 2 dashes of maple bitters. Press the orange peel along its length with a muddler. Don’t smash the peel into pieces; just press it to express the oils from the zest. Add 2 ounces of The Macalllan 12-year-old Scotch Whiskey. Add several large ice cubes and gently stir the drink. As the ice begins to melt, add more cubes. Add sip straws and serve.

Old Vermont (Recipe courtesy of John Gertsen, Drink)

1 3/4 oz. gin (Gertsen recommends a London-dry style)

1/2 oz. Grade B maple syrup

1/2 oz. fresh lemon juice

1/4 oz. fresh orange juice

2 dashes Urban Moonshine Organic Maple Bitters

Ice cubes

Tools: shaker, strainer. Glass: cocktail. Directions: Shake ingredients vigorously and strain into chilled glass. Top off with 2-dashes of Maple Bitters for a full-bodied, aromatic experience.

The Urban Moonshine Cocktail (Urban Moonshine house recipe)

1/2 oz Fresh Lime Juice

1/2 oz Fresh Lemon Juice

3 oz Reeds Ginger Brew

3 oz Organic Vodka

5 dashes Urban Moonshine Citrus Bitters

Muddled Fresh Ginger to taste

Bittered Lemonade (Urban Moonshine house recipe)

Juice of one lemon

6oz chilled sparkling water agave to taste

5 dashes Urban Moonshine Original Bitters

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