The Vitamin Shoppe, an omnichannel specialty retailer of nutritional products, has revealed a new partnership with WW International, a global wellness company powered by the world's leading commercial weight management program, to amplify their shared mission to support consumers on their health and wellness journeys.

The Vitamin Shoppe and WW collaboration includes the launch of co-branded nutritional supplements, the introduction of select member-favorite WW snacks and protein boosters to The Vitamin Shoppe and the opportunity to purchase WW memberships through The Vitamin Shoppe.

The Vitamin Shoppe and WW collaboration includes a variety of integrated offerings and livable solutions to inspire healthy habits, such as the launch of cobranded nutritional supplements; the introduction of select member-favorite WW snacks and protein boosters to The Vitamin Shoppe; as well as the opportunity to purchase WW memberships through The Vitamin Shoppe.

All products are available for purchase at The Vitamin Shoppe and Super Supplements' more than 715 retail locations nationwide, on vitaminshoppe.com/ww, on ww.com/shop and in WW Studios. WW members can also redeem gift cards to The Vitamin Shoppe through the WW WellnessWins rewards program.

This collaboration brings together two leaders in health and wellness at a time when people are looking for guidance as they kickstart their 2021 health and wellness goals. According to a new study conducted by OnePoll on behalf of The Vitamin Shoppe and WW, while 92% of Americans agree that 2020 allowed them to improve some aspects of their health and wellness, 63% say they will need support and help to reach their 2021 goals.

Sharon Leite, CEO of The Vitamin Shoppe, commented: "We have seen numerous trends showing that health and wellness have become a top priority for Americans, with consumers actively seeking out the most trusted resources for products and services. This partnership represents a momentous opportunity to provide comprehensive health and nutrition support, from easy-to-use daily supplements to healthier snack and protein choices, in addition to access to WW's highly effective and personalized wellness offering in all of our stores. We are excited to begin this partnership that brings two of the most innovative, customer-centric companies together to deliver holistic wellness solutions to a broad audience."

Designed to provide people with key nutrients that may be lacking in their day-to-day eating pattern and developed with the industry-leading quality standards of The Vitamin Shoppe, the two co-branded nutritional supplement packs available in-store and online through The Vitamin Shoppe and WW include:

In addition to the introduction of these new, co-branded nutritional supplements, people can now purchase a digital WW membership package at The Vitamin Shoppe and Super Supplements locations nationwide and on vitaminshoppe.com. This package includes a three-month digital membership to the myWW+ program–WW's most personalized program to-date–as well as the Starter Fee and a Starter Guide ($59.99; an $82.85 value if purchased separately). The myWW+ program offers a comprehensive approach to wellness that focuses on food, activity, mindset and sleep. 

"Over the last year, the pandemic has elevated the need for the democratization and accessibility of wellness and, as a result, people are going through a reappraisal of how they live, how they work and what they value and want in their life," said Mindy Grossman, president and CEO of WW International, Inc. "I'm thrilled to launch this new partnership with The Vitamin Shoppe because together, we can provide more resources to more people to empower them with sustainable, science-backed products and solutions to live their healthiest lives. With our combined communities and expert guidance and support, we can be the world's partners in health."

The Vitamin Shoppe and WW are founding members of the Healthy Living Coalition (HLC), an alliance of partners from private and nonprofit sectors committed to action and solutions focused on improving food systems and helping close nutrition gaps that disproportionately impact underserved communities.

Source: The Vitamin Shoppe