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I Heart Keenwah toasted keenwah cereal

This week: I Heart Keenwah introduces toasted quinoa cereal | Dirty Lemon adds Sleep beverage

New product launches, certifications and other natural products company news this week.

Quinoa snack maker I Heart Keenwah introduced its first breakfast item, organic Toasted Quinoa Hot Cereal. It's available in unsweetened and lightly sweetened (with lucuma fruit) varieties. Both are made from a single-origin heirloom seed sourced from Bolivia and cook in two minutes.

Dirty Lemon added a new beverage to its line: Sleep, which contains cold pressed lemon juice, pure rose water, chamomile and magnesium.

Methyl B-12, also known as methylcobalamin, is an active, functional form of B-12 that’s preconverted before it enters the body for optimal bioavailability and health. Carlson Labs' new Carlson Methyl B-12 provides 1 mg of vitamin B-12 as methylcobalamin per lozenge, which can be dissolved in the mouth or chewed once daily. Methyl B-12 supports healthy energy metabolism, brain function, nerve function and red blood cell formation.

NatureWise, the maker of Whole Body Vitality Drinks featuring organic ashwagandha, organic fruit juice concentrates and organic teas, has partnered with KeHE. Its beverages will roll out first in stores on the West Coast.

A new line of teas from Herbal Papaya's sister company Herbal Graviola feature the fruit graviola, which has traditionally been used to support healthy cell function and growth, and is thought to have calming effects. 

Soylent has added two new flavors to its lineup of functional beverages: Cacao and Nectar.

Dietary supplement and functional food trade association The Council for Responsible Nutrition unveiled its revamped website that features a members-only section for exclusive alerts, announcements and documents that will serve as a catalyst for member-to-member communication, including individual committee pages and a detailed member directory. 


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