As we reviewed the most-read articles on newhope.com in 2017, these events, products and themes came to the surface as crucial markers in what turned out to be an important year for the natural products industry.
Amazon buys Whole Foods Market
What does it mean when the biggest name online buys the biggest name in the natural channel? "It's a landmark moment in the evolution of how society will eventually access their food," said Mike Lee, founder and CEO at Studio Industries. Here's more on the deal and its impacts:
- The Amazon impact: Whole Foods acquisition changes the rules for entire natural products industry
- Natural products brands respond to the Amazon-Whole Foods deal
- Independent retailers remain confident after Amazon-Whole Foods Market deal
- 5Â things we know (and 1 we don't) about Amazon's plans for Whole Foods Market
CBD is booming, but regulatory questions remain
In the first regulatory action regarding CBD of the Trump era, the Food and Drug Administration in November hit four CBD companies with warning letters for making illegal drug claims that their supplements are effective against cancer. In its warning letters, the agency wrote that it considers CBD products to not be allowed on the market. Then, later that month, Indiana's state attorney general issued an opinion declaring that CBD is not a legal ingredient and could be seized by state authorities at any time. Here's more on the rise—and the challenges—of CBD:
- Trump's FDA gets more aggressive against CBD
- CBD science: Health conditions we know it's good for
- Indiana attorney general declares war on CBD
- 20 things hemp can do (or has done) to rule the world
- Expo East 2017 shows off hemp oil's buzz
Plant-based everything
The plant revolution is in full swing as consumer awareness of environmental, sustainability and health issues related to the production of meat grows. Tech-focused meat alternative companies such as Impossible Foods and Memphis Meats raised millions from investors. Tyson even invested in Beyond Meat. And more consumers continued to experiment with plant-based proteins, driving sales to record numbers. Here's more on the plant-based food market:
- 3 top plant-based proteins at Expo East 2017
- Consumers experiment with plant-based proteins [infographic]
- These are America's favorite vegan brands
- Plant-based food sales surge 8.1%
Earning millennial trust
This generation of digitally connected and curious young adults has been credited with driving demand for sustainable, transparent products mainstream. Fittingly, they're also spearheading many of the companies that are leading the way. Here's more on the power and the preferences of millennials:
- Millennials vs. baby boomers: Differing opinions on nutrition [infographic]
- How millennial moms differ from other generations—and why it matters to brands
- What supplements are millennials using?
- Rethink your product offerings: Growing your millennial basket size
- Millennials are buying more frozen foods
- Wooing a millennial: A how-to guide
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'Big' progress for natural and organic
Big Food companies continue to eat up smaller, more health-focused brands as they lose market share and try to respond to health-seeking consumers by modernizing and broadening their portfolios. Meanwhile, the smaller acquired companies try to assuage consumer concerns about whether they can maintain their integrity and authenticity with assurances that they'll remain independently operated. Here's more on the M&A landscape:
- Nestle to buy Atrium Innovations in $2.3B deal
- Kellogg to acquire whole-food nutrition bar brand RxBar for $600M
- Top food and beverage transactions for the first half of 2017
Retail resets itself
Smaller store formats. New foodservice-focused ventures. Delivery options. A focus on technology in the aisles. Conventional retail's encroachment into natural products, and e-commerce's slow capture of more food and supplement sales, is inspiring new business models for retailers.
- Consumers love meal kits [infographic]
- Grab-and-go model fuels fast growth for Omaha-based health food store
- Future shop: Digital presence in and out of the grocery store
- Grocery, disrupted: 5 minutes with Future Market's Mike Lee
- How Kroger is keeping a focus on health and wellness
- Brandless, an online retailer with a mission and a $3 price point, arrives amid buzz
For more on these and other cultural and macro forces that are steering the natural products industry, check out the NEXT Forecast, updated for 2018 with a new section on ingredient trends and new market manifestations. Learn more here.
