MUNDELEIN, Ill., Oct 27, 2006 /PRNewswire-FirstCall via COMTEX/ -- Z Trim Holdings, Inc. (ZTM) , announced today that it has entered into a supply and marketing agreement with a top nutritional supplement company to supply, market and distribute Z Trim(R) as a dietary supplement and as an ingredient in foods. The supplement company, Thorne Research, Inc. of Dover, Idaho, will introduce Z Trim supplements to a major drug store chain, the medical professional market, the mass retail market and national health food stores, among others.
"This is a major step forward since we launched our "Live Life Better" sales and marketing campaign in August," said Greg Halpern, CEO, Z Trim Holdings, Inc. "We feel it represents our first major deal and could lead to many other substantial opportunities to grow Z Trim during the next 12 months and well into the future. Similar to what NutraSweet did for sweeteners, we believe the business emanating from this relationship will give us substantial name and brand recognition in our quest to make our name synonymous with 'reversing obesity' and getting consumers to request and select Z Trim products that allow them to lose weight without having to diet, exercise, or give up the foods they love."
"Thorne is extremely excited about Z Trim and the benefits and potential the product offers," said Al Czap, CEO, Thorne Research, Inc. "In all my years in the industry, this is the first food ingredient I have tasted that I believe the public will welcome openly. The flavor and texture immediately convinced me that the product would succeed and with proper introduction into the marketplace will have exponential growth".
Thorne Research, a privately held company, was formed over two decades ago, and is a leading manufacturer and high quality marketer of science based, hypoallergenic, dietary supplements. Their core business is their own brand, which is marketed exclusively to physicians and other licensed health care professionals, practitioners and pharmacies. Thorne also has its own retail nutrition brand of supplements currently being sold to the Health Food Store market under the brand name Sound Nutrition. Both brands are supported by a full complement of national sales and marketing teams. Thorne also has branding in the Food, Drug and Mass Marketing channels.
About Z-Trim Appetite Control(R)
Z Trim Appetite Control is 100% natural dietary fiber made from the bran of grain and delivered in a cellulose capsule. The new breakthrough product has great absorption capacity resulting in a feeling of fullness and a reduction in appetite thus allowing consumers to continue enjoying eating without sacrifice.
Z-Trim, is a natural zero calorie fat-substitute made from the hulls of corn, oats, soy, rice, and barley that lowers 25% to 50% of calories from fats in most foods without negatively affecting taste or texture. Z-Trim generally can't be detected by consumers when formulated correctly in dairy, dressings, dips, sauces, baked goods, processed meats, snack foods, cookies, pies, cakes, icings, brownies, bars, ice cream, milk shakes and many other foods. It improves texture significantly; makes meats juicier, baked goods moister, dips creamier. Z-Trim lets you to eat more of the foods you love without fear of weight gain and allows you to lose weight without giving up the foods you love. Z-Trim adopts the flavor and mouth feel of most recipes and has been proven in studies that a majority of consumers prefer Z-Trim foods over their full-fat counterparts. Z-Trim can substantially reduce harmful Trans and saturated fats and adds healthy insoluble and soluble dietary fiber which can be beneficial to heart patients and diabetics. Z-Trim can improve digestion without any negative side effects sometimes associated with other fat substitutes. Z-Trim has been featured on Fox News "Your World w/ Neil Cavuto"; USA Today, Chicago Tribune, as well as local affiliates of NBC, FOX and CBS.
Forward-Looking Statements and Risk Factors
Statements made in this news release that relate to future plans, events or performances are forward-looking statements. Any statement containing words such as "believes," "anticipates," "plans," or "expects," and other statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Consequently, actual results could differ materially from the expectations expressed in these forward-looking statements. Reference is made to the Company's filings with the Securities and Exchange Commission for a more complete discussion of such risks and uncertainties.