Conscious Beauty Pitch winner announced at Newtopia Now

Ten brands competed Tuesday afternoon in the Conscious Beauty Pitch at Newtopia Now, New Hope Network's new trade show at the Colorado Convention Center.

And the winner is ... Daybird 4-in-1 Serum Skin Tint!

Veena Krishnan and Whitney McElwain co-founded this 4-in-1 Serum Skin Tint after becoming frustrated that neither of them could find products that matched their skin tones and types.

Daybird is Women’s Business Enterprise National Council (WBENC)-certified, Leaping Bunny Certified and minority owned.

New Hope Network will soon provide a full recap of Tuesday’s Pitch Slam. Meanwhile, click through this gallery to meet the competitors.

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More than ever, consumers are seeking out cleaner, sustainable beauty and wellness products.

These “little luxuries” need to be effective and fit into consumers’ budgets, Carlotta Mast, senior vice president at New Hope Network, posted on LinkedIn.

That makes the category ripe for disruption, poised to explode.

Ten mission-driven wellness and beauty brands will pitch their products and vision at the first

Conscious Beauty Pitch, presented by Giannuzzi Lewendo, at 3 p.m. Tuesday on the Thrive Stage at Newtopia Now. The even has been moved from the Glow Stage to allow more in-person attendees.

The competing brands, chosen by the New Hope content team, are Bejou, Caire Beauty, Daybird, NNABI, Pure Mitti, SeaBar, Shea Radiance, Spinster Sisters, Tiara Bliss and True Moringa.

Related:Meet the 9 brands competing at this year's Naturally Network National Pitch Slam

Each brand has five minutes to pitch and five minutes to answer judges’ questions. Five beauty and natural products experts are judging the event:

The winner will receive $10,000, a retail showcase package, complimentary MarketReady Insights consultation, a free nomination for the 2025 NEXTY Awards and more.

Here’s a look at the 10 brands that will be competing. All brands are exhibiting in the Glow neighborhood unless otherwise noted.

Newtopia Now, New Hope Network's new trade show, is set for Aug. 25-28 at the Colorado Convention Center in Denver, Colorado. For more information and to register, visit the Newtopia Now website.