Wellness: Who's buying now? What will consumers want in 10 years?

Consumers' view of wellness is shifting, It’s more critical than ever to understand who is the "Better-For" shopper and what the future looks like. The youngest baby boomers are about to turn 60, while the oldest millennials will mark their 50th birthdays in the not-too-distant future. These different generations continue to demand new solutions from the natural products industry.

Watch Sherry Frey, VP of Total Wellness for NielsenIQ, highlight the most important shifting trends for brands and retailers to understand.

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