Natural Products stores 2014 sales by category
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Natural products stores' 2014 sales by category | |||
 | Total sales (M) | % change from 2013 | Category as % of total sales |
 | |||
 | |||
Dairy | $3,516 | 10.3% | 7.2% |
Fruit & vegetables | $6,391 | 7.9% | 13.0% |
Breads & grains | $3,745 | 6.4% | 7.6% |
Meat, fish, poultry | $1,886 | 10.2% | 3.8% |
Beverages | $5,799 | 8.4% | 11.8% |
Snack foods | $2,764 | 12.0% | 5.6% |
Packaged/prepared foods | $3,636 | 8.4% | 7.4% |
Condiments | $1,211 | 9.4% | 2.5% |
Food TOTAL | $28,947 | 8.7% | 59.0% |
Supplements TOTAL | $13,506 | 6.1% | 27.5% |
Personal care | Â | Â | Â |
& other products TOTAL | $6,606 | 8.7% | 13.5% |
2014 TOTAL | $49,059 | 8.0% | 100.0% |
Adjusted 2013 | $45,417 | Â | Â |
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Natural products stores' 2014 sales by category, organic
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Natural products stores' 2014 sales by category, organic | ||||
 | Organic sales (M) | % change from 2013 | % of cat. that is organic | % of total organic sales |
 | ||||
 | ||||
Dairy | $2,364 | 11.2% | 67% | 16% |
Fruit & vegetables | $4,922 | 7.6% | 77% | 32% |
Breads & grains | $1,717 | 5.7% | 46% | 11% |
Meat, fish, poultry | $456 | 5.9% | 24% | 3% |
Beverages | $1,758 | 9.2% | 30% | 12% |
Snack foods | $728 | 12.8% | 26% | 5% |
Packaged/prepared foods | $1,449 | 6.7% | 40% | 10% |
Condiments | $669 | 12.0% | 55% | 4% |
Food TOTAL | $14,063 | 8.5% | 49% | 93% |
Supplements TOTAL | $339 | 9.2% | 3% | 2% |
Personal care | Â | Â | Â | Â |
& other products TOTAL | $751 | 13.1% | 11% | 5% |
2014 TOTAL | $15,153 | 8.7% | 31% | 100% |
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Natural products stores' supplement sales
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Supplement sales | ||
 | Total sales (M) | % change from 2013 |
 | ||
Vitamins | $4,843 | 3.4% |
Minerals | $1,199 | 6.9% |
Herbs/botanicals | $2,186 | 7.7% |
Sports | $2,476 | 9.8% |
Meal supplements | $419 | 12.6% |
Specialty | $1,988 | 4.8% |
Homeopathy | $395 | 6.1% |
Total | $13,506 | 6.1% |
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Average sales per store
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Average sales per store | ||||
 | Total | Natural products stores | Health food stores | Supplement stores |
 | ||||
 | ||||
Avg. sales 2014 | $2.86 M | $5.15 M | $1.06 M | $633 K |
Avg. overall net sales change | 6.1% | 7.0% | 3.9% | 4.8% |
% of stores with sales increase | 74% | 81% | 66% | 72% |
Avg. sales increase | 8.6% | 9.1% | 8.1% | 8.0% |
% of stores with sales decrease | 15% | 10% | 23% | 17% |
Avg. sales decrease | -5.2% | -3.6% | -6.0% | -5.6% |
% of stores unchanged | 10% | 9% | 11% | 11% |
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Average sales by square footage
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Average sales by square footage | |||
Natural products stores | <=3,000 sq. ft. retail | 3,001-6,000 sq. ft. retail | >6,000 sq. ft. retail |
 |  |  |  |
Avg. sales 2014 | $892 K | $3.56 M | $9.68 M |
Avg. overall net sales change | 6.3% | 8.0% | 7.1% |
% of stores with sales increase | 72% | 88% | 85% |
Avg. sales increase | 9.2% | 9.3% | 8.8% |
% of stores with sales decrease | 12% | 6% | 10% |
Avg. sales decrease | -3.2% | -3.0% | -4.5% |
% of stores unchanged | 16% | 6% | 6% |
 |  |  |  |
 |  |  |  |
Health food stores | <=2,000 sq. ft. retail | >2,000 sq. ft. retail | Â |
 | |||
Avg. sales 2014 | $353 K | $1.79 M | Â |
Avg. overall net sales change | 3.4% | 4.4% | Â |
% of stores with sales increase | 66% | 65% | Â |
Avg. sales increase | 6.8% | 9.1% | Â |
% of stores with sales decrease | 16% | 29% | Â |
Avg. sales decrease | -6.8% | -5.6% | Â |
% of stores unchanged | 18% | 6% | Â |
 |  |  |  |
 |  |  |  |
Supplement stores | <=1,200 sq. ft. retail | >1,200 sq. ft. retail | Â |
 | |||
Avg. sales 2014 | $378 K | $862 K | Â |
Avg. overall net sales change | 3.7% | 5.6% | Â |
% of stores with sales increase | 65% | 78% | Â |
Avg. sales increase | 6.9% | 8.8% | Â |
% of stores with sales decrease | 17% | 19% | Â |
Avg. sales decrease | -4.4% | -6.6% | Â |
% of stores unchanged | 17% | 4% | Â |
Growth and competition
Growth and competition | ||||
 | Total | Natural products store | Health food stores | Supplement stores |
2014 | Â | Â | Â | Â |
% that added onto one or more existing facilities in 2014 | 6% | 6% | 6% | 2% |
% that renovated/remodeled one or more of your existing facilities in 2014 | 16% | 16% | 20% | 11% |
% that added one or more locations through a new build or acquisition in 2014 | 5% | 8% | 2% | 3% |
% that closed one or more location(s) in 2014 | 4% | 5% | 2% | 8% |
None of the above | 77% | 75% | 77% | 83% |
% indicating competitor opened store in their region in 2014 | 34% | 31% | 33% | 44% |
% indicating competitor closed store in their region in 2014 | 9% | 11% | 5% | 11% |
2015 | Â | Â | Â | Â |
% that plan to add onto one or more existing facilities in 2015 | 5% | 8% | 2% | 2% |
% that plan to renovate/remodel one or more of existing facilities in 2015 | 14% | 17% | 11% | 11% |
% that plan to add one or more locations through a new build or acquisition in 2015 | 8% | 12% | 6% | 0% |
% plan to close one or more location(s) in 2015 | 4% | 3% | 4% | 8% |
None of the above | 74% | 66% | 79% | 82% |
 |  |  |  |  |
Natural products stores | Â | Â | ||
 | <=3,000 sq. ft. retail | 3,001-6,000 sq. ft. retail | >6,000 sq. ft. retail |  |
2014 | Â | Â | Â | Â |
% that added onto one or more existing facilities in 2014 | 2% | 5% | 9% | Â |
% that renovated/remodeled one or more of your existing facilities in 2014 | 10% | 8% | 24% | Â |
% that added one or more locations through a new build or acquisition in 2014 | 2% | 8% | 12% | Â |
% that closed one or more location(s) in 2014 | 5% | 3% | 5% | Â |
None of the above | 84% | 81% | 65% | Â |
% indicating competitor opened store in their region in 2014 | 11% | 47% | 40% | Â |
% indicating competitor closed store in their region in 2014 | 6% | 14% | 15% | Â |
2015 | Â | Â | Â | Â |
% that plan to add onto one or more existing facilities in 2015 | 10% | 11% | 6% | Â |
% that plan to renovate/remodel one or more of existing facilities in 2015 | 10% | 19% | 21% | Â |
% that plan to add one or more locations through a new build or acquisition in 2015 | 4% | 3% | 23% | Â |
% plan to close one or more location(s) in 2015 | 3% | 3% | 2% | Â |
None of the above | 75% | 73% | 58% | Â |
 |  |  |  |  |
Health food stores | Â | Â | ||
 | <=2,000 sq. ft. retail | >2,000 sq. ft. retail |  |  |
2014 | Â | Â | Â | Â |
% that added onto one or more existing facilities in 2014 | 6% | 7% | Â | Â |
% that renovated/remodeled one or more of your existing facilities in 2014 | 16% | 24% | Â | Â |
% that added one or more locations through a new build or acquisition in 2014 | 2% | 2% | Â | Â |
% that closed one or more location(s) in 2014 | 1% | 3% | Â | Â |
None of the above | 80% | 75% | Â | Â |
% indicating competitor opened store in their region in 2014 | 36% | 31% | Â | Â |
% indicating competitor closed store in their region in 2014 | 6% | 3% | Â | Â |
2015 | Â | Â | Â | Â |
% that plan to add onto one or more existing facilities in 2015 | 2% | 2% | Â | Â |
% that plan to renovate/remodel one or more of existing facilities in 2015 | 10% | 12% | Â | Â |
% that plan to add one or more locations through a new build or acquisition in 2015 | 6% | 7% | Â | Â |
% plan to close one or more location(s) in 2015 | 8% | 2% | Â | Â |
None of the above | 78% | 80% | Â | Â |
 |  |  |  |  |
 |  |  |  |  |
Supplement stores | Â | Â | ||
 | <=1,200 sq. ft. retail | >1,200 sq. ft. retail |  |  |
2014 | Â | Â | Â | Â |
% that added onto one or more existing facilities in 2014 | 0% | 3% | Â | Â |
% that renovated/remodeled one or more of your existing facilities in 2014 | 7% | 14% | Â | Â |
% that added one or more locations through a new build or acquisition in 2014 | 3% | 3% | Â | Â |
% that closed one or more location(s) in 2014 | 5% | 11% | Â | Â |
None of the above | 90% | 76% | Â | Â |
% indicating competitor opened store in their region in 2014 | 46% | 45% | Â | Â |
% indicating competitor closed store in their region in 2014 | 10% | 10% | Â | Â |
2015 | Â | Â | Â | Â |
% that plan to add onto one or more existing facilities in 2015 | 0% | 0% | Â | Â |
% that plan to renovate/remodel one or more of existing facilities in 2015 | 7% | 18% | Â | Â |
% that plan to add one or more locations through a new build or acquisition in 2015 | 0% | 0% | Â | Â |
% plan to close one or more location(s) in 2015 | 3% | 10% | Â | Â |
None of the above | 90% | 75% | Â | Â |
Profit and expense
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Profit & expense | ||||
 | Total | Natural product stores | Health food stores | Supplement stores |
 | ||||
Avg. revenue | $2.86 M | $5.15 M | $1.06 M | $633 K |
Cost of goods sold | 68% | 67% | 69% | 68% |
Storewide gross profit margin | 32% | 33% | 31% | 32% |
 |  |  |  |  |
Natural products stores | Â | Â | Â | |
 | <=3,000 sq. ft. retail | 3,001-6,000 sq. ft. retail | >6,000 sq. ft. retail |  |
 |  | |||
Avg. revenue | $892 K | $3.56 M | $9.68 M | Â |
Cost of goods sold | 70% | 66% | 65% | Â |
Storewide gross profit margin | 30% | 34% | 35% | Â |
 |  |  |  |  |
Health food stores | Â | Â | Â | Â |
 | <=2,000 sq. ft. retail | >2,000 sq. ft. retail |  |  |
 |  | |||
Avg. revenue | $353 K | $1.79 M | Â | Â |
Cost of goods sold | 73% | 67% | Â | Â |
Storewide gross profit margin | 27% | 33% | Â | Â |
 |  |  |  |  |
Supplement stores | Â | Â | Â | Â |
 | <=1,200 sq. ft. retail | >1,200 sq. ft. retail |  |  |
 |  | |||
Avg. revenue | $378 K | $862 K | Â | Â |
Cost of goods sold | 66% | 68% | Â | Â |
Storewide gross profit margin | 34% | 32% | Â | Â |
Regional independent growth
Regional independent growth | Â | Â | ||
Region | Sales (B) | % change from 2013 | % of total | Â |
New England | $2.19 | 7.7% | 8% | Â |
Middle Atlantic | $3.25 | 5.6% | 12% | Â |
South Atlantic | $3.59 | 6.3% | 13% | Â |
East South Central | $1.30 | 8.9% | 5% | Â |
West South Central | $3.54 | 4.1% | 13% | Â |
East North Central | $2.33 | 6.0% | 9% | Â |
West North Central | $2.23 | 8.4% | 8% | Â |
Mountain | $2.34 | 4.4% | 9% | Â |
Pacific | $6.41 | 6.2% | 24% | Â |
Total | $27.17 | 6.1% | 100% | Â |
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Universe of stores | ||||
Independents & | Store size | No. of stores | Nutrition sales (M) ** | % of sales |
small chains | ||||
Natural products store | <=3,000 sq. ft. | 1,408 | $1,592 | 3.2% |
Natural products store | 3,001-6,000 sq. ft. | 1,181 | $3,803 | 7.8% |
Natural food supermarket | >6,000 sq. ft. | 2,082 | $13,718 | 28.0% |
Health food store | <=2,000 sq. ft. | 1,942 | $1,273 | 2.6% |
Health food store | >2,000 sq. ft. | 1,980 | $4,647 | 9.5% |
Supplement store | <=1,200 sq. ft. | 1,021 | $706 | 1.4% |
Supplement store | >1,200 sq. ft. | 1,153 | $1,436 | 2.9% |
Total independents | Â | 10,767 | $27,175 | 55.4% |
 |  |  |  |  |
Whole Foods Market | Â | 387 | $14,144 | 28.8% |
GNC | Â | 6,638 | $1,823 | 3.7% |
Vitamin World (NBTY) | Â | 403 | $223 | 0.5% |
Vitamin Shoppe | Â | 711 | $1,074 | 2.2% |
Natural Grocers by Vitamin Cottage | 91 | $546 | 1.1% | |
Sprouts Farmers Market | Â | 191 | $2,197 | 4.5% |
The Fresh Market | Â | 169 | $875 | 1.8% |
Other* | Â | 16,486 | $1,002 | 2.0% |
Total independents & specialty | 35,843 | $49,059 | 100% |
Business statistics
Business statistics | ||||
 | Total | Natural products stores | Health food stores | Supplement stores |
 | ||||
 | ||||
Average # of natural products stores under same ownership | 1.6 | 1.7 | 1.6 | 1.4 |
Average square feet (retail only) | 2,999 | 4,972 | 2,240 | 1,139 |
Average annual sales per RETAIL square foot | $955 | $1,035 | $474 | $556 |
Average # of years store has been open | 28.1 | 28.9 | 28.9 | 24.2 |
Average wholesale inventory value | $142,565 | $211,483 | $111,284 | $86,025 |
Average number of SKUs | 6,256 | 9,086 | 5,608 | 2,810 |
Average sales allocation | Â | Â | Â | Â |
USDA Certified Organic (70% organic or more) | 42% | 51% | 38% | 29% |
Natural products | 50% | 42% | 53% | 66% |
Conventional products | 6% | 6% | 6% | 5% |
Other | 2% | 1% | 3% | 2% |
% sales Non-GMO certified | 31% | 33% | 33% | 23% |
% offering private label products | 53% | 60% | 47% | 45% |
Food | 18% | 28% | 11% | 2% |
Supplements | 42% | 44% | 40% | 42% |
Personal care | 8% | 10% | 7% | 2% |
Customers | Â | Â | Â | Â |
Average # weekday | 192 | 390 | 98 | 40 |
Average # weekend | 213 | 429 | 109 | 48 |
Average sale per customer, weekday | $36 | $31 | $38 | $44 |
Average sale per customers, weekend | $41 | $35 | $44 | $50 |
Employees | Â | Â | Â | Â |
Average # of full-time employees | 18 | 32 | 8 | 3 |
Average # of part-time employees - | Â | Â | Â | Â |
15-30 hours | 10 | 17 | 6 | 2 |
Average # of part-time employees - | Â | Â | Â | Â |
<15 hours | 2 | 3 | 1 | 0 |
 |  |  |  |  |
Natural products stores | Â | |||
 | <=3,000 sq. ft. retail | 3,001-6,000 sq. ft. retail | >6,000 sq. ft. retail |  |
 |  | |||
Average # of natural products stores under same ownership | 1.1 | 1.6 | 2.2 | Â |
Average square feet (retail only) | 1,691 | 4,305 | 13,697 | Â |
Average annual sales per RETAIL square foot | $528 | $828 | $707 | Â |
Average # of years store has been open | 23.2 | 28.9 | 33.3 | Â |
Average wholesale inventory value | $104,591 | $190,010 | $500,301 | Â |
Average number of SKUs | 4,701 | 11,418 | 17,294 | Â |
Average sales allocation | Â | Â | Â | Â |
USDA Certified Organic (70% organic or more) | 52% | 54% | 46% | Â |
Natural products | 42% | 40% | 44% | Â |
Conventional products | 5% | 4% | 9% | Â |
Other | 1% | 2% | 1% | Â |
% sales Non-GMO certified | 33% | 33% | 33% | Â |
% offering private label products | 29% | 69% | 79% | Â |
Food | 10% | 17% | 50% | Â |
Supplements | 14% | 57% | 62% | Â |
Personal care | 2% | 9% | 17% | Â |
Customers | Â | Â | Â | Â |
Average # weekday | 128 | 348 | 1,038 | Â |
Average # weekend | 134 | 405 | 1,139 | Â |
Average sale per customer, weekday | $30 | $30 | $33 | Â |
Average sale per customers, weekend | $36 | $33 | $36 | Â |
Employees | Â | Â | Â | Â |
Average # of full-time employees | 5 | 17 | 62 | Â |
Average # of part-time employees - 15-30 hours | 5 | 12 | 30 | Â |
Average # of part-time employees - <15 hours | 3 | 1 | 3 | Â |
 |  |  |  |  |
 |  |  |  |  |
Health food stores | Â | Â | ||
 | <=2,000 | >2,000 |  |  |
 | sq. ft. retail | sq. ft. retail |  |  |
Average # of natural products stores under same ownership | 1.3 | 2 | Â | Â |
Average square feet (retail only) | 1,389 | 5,175 | Â | Â |
Average annual sales per RETAIL square foot | $254 | $345 | Â | Â |
Average # of years store has been open | 26 | 31.1 | Â | Â |
Average wholesale inventory value | $84,263 | $208,369 | Â | Â |
Average number of SKUs | 4,637 | 10,789 | Â | Â |
Average sales allocation | Â | Â | Â | Â |
USDA Certified Organic (70% organic or more) | 35% | 41% | Â | Â |
Natural products | 53% | 53% | Â | Â |
Conventional products | 8% | 4% | Â | Â |
Other | 4% | 2% | Â | Â |
% sales Non-GMO certified | 26% | 38% | Â | Â |
% offering private label products | 30% | 61% | Â | Â |
Food | 9% | 14% | Â | Â |
Supplements | 21% | 56% | Â | Â |
Personal care | 6% | 7% | Â | Â |
Customers | Â | Â | Â | Â |
Average # weekday | 55 | 228 | Â | Â |
Average # weekend | 58 | 260 | Â | Â |
Average sale per customer, weekday | $39 | $36 | Â | Â |
Average sale per customers, weekend | $45 | $43 | Â | Â |
Employees | Â | Â | Â | Â |
Average # of full-time employees | 3 | 12 | Â | Â |
Average # of part-time employees - 15-30 hours | 3 | 8 | Â | Â |
Average # of part-time employees - <15 hours | 0 | 1 | Â | Â |
 |  |  |  |  |
 |  |  |  |  |
Supplement stores | Â | Â | ||
 | <=1,200 | >1,200 |  |  |
 | sq. ft. retail | sq. ft. retail |  |  |
Average # of natural products stores under same ownership | 1.5 | 1.2 | Â | Â |
Average square feet (retail only) | 952 | 2,102 | Â | Â |
Average annual sales per RETAIL square foot | $397 | $410 | Â | Â |
Average # of years store has been open | 23.8 | 24.8 | Â | Â |
Average wholesale inventory value | $65,333 | $154,964 | Â | Â |
Average number of SKUs | 2,638 | 4,783 | Â | Â |
Average sales allocation | Â | Â | Â | Â |
USDA Certified Organic (70% organic or more) | 27% | 30% | Â | Â |
Natural products | 67% | 66% | Â | Â |
Conventional products | 6% | 4% | Â | Â |
Other | 4% | 0% | Â | Â |
% sales Non-GMO certified | 20% | 26% | Â | Â |
% offering private label products | 48% | 43% | Â | Â |
Food | 0% | 4% | Â | Â |
Supplements | 43% | 43% | Â | Â |
Personal care | 0% | 4% | Â | Â |
Customers | Â | Â | Â | Â |
Average # weekday | 41 | 67 | Â | Â |
Average # weekend | 47 | 73 | Â | Â |
Average sale per customer, weekday | $46 | $43 | Â | Â |
Average sale per customers, weekend | $52 | $50 | Â | Â |
Employees | Â | Â | Â | Â |
Average # of full-time employees | 2 | 4 | Â | Â |
Average # of part-time employees - 15-30 hours | 2 | 2 | Â | Â |
Average # of part-time employees - <15 hours | 0 | 0 | Â | Â |
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