Natural Products stores 2014 sales by category
| Natural products stores' 2014 sales by category | |||
| Total sales (M) | % change from 2013 | Category as % of total sales | |
| Dairy | $3,516 | 10.3% | 7.2% |
| Fruit & vegetables | $6,391 | 7.9% | 13.0% |
| Breads & grains | $3,745 | 6.4% | 7.6% |
| Meat, fish, poultry | $1,886 | 10.2% | 3.8% |
| Beverages | $5,799 | 8.4% | 11.8% |
| Snack foods | $2,764 | 12.0% | 5.6% |
| Packaged/prepared foods | $3,636 | 8.4% | 7.4% |
| Condiments | $1,211 | 9.4% | 2.5% |
| Food TOTAL | $28,947 | 8.7% | 59.0% |
| Supplements TOTAL | $13,506 | 6.1% | 27.5% |
| Personal care | |||
| & other products TOTAL | $6,606 | 8.7% | 13.5% |
| 2014 TOTAL | $49,059 | 8.0% | 100.0% |
| Adjusted 2013 | $45,417 | ||
Natural products stores' 2014 sales by category, organic
| Natural products stores' 2014 sales by category, organic | ||||
| Organic sales (M) | % change from 2013 | % of cat. that is organic | % of total organic sales | |
| Dairy | $2,364 | 11.2% | 67% | 16% |
| Fruit & vegetables | $4,922 | 7.6% | 77% | 32% |
| Breads & grains | $1,717 | 5.7% | 46% | 11% |
| Meat, fish, poultry | $456 | 5.9% | 24% | 3% |
| Beverages | $1,758 | 9.2% | 30% | 12% |
| Snack foods | $728 | 12.8% | 26% | 5% |
| Packaged/prepared foods | $1,449 | 6.7% | 40% | 10% |
| Condiments | $669 | 12.0% | 55% | 4% |
| Food TOTAL | $14,063 | 8.5% | 49% | 93% |
| Supplements TOTAL | $339 | 9.2% | 3% | 2% |
| Personal care | ||||
| & other products TOTAL | $751 | 13.1% | 11% | 5% |
| 2014 TOTAL | $15,153 | 8.7% | 31% | 100% |
Natural products stores' supplement sales
| Supplement sales | ||
| Total sales (M) | % change from 2013 | |
| Vitamins | $4,843 | 3.4% |
| Minerals | $1,199 | 6.9% |
| Herbs/botanicals | $2,186 | 7.7% |
| Sports | $2,476 | 9.8% |
| Meal supplements | $419 | 12.6% |
| Specialty | $1,988 | 4.8% |
| Homeopathy | $395 | 6.1% |
| Total | $13,506 | 6.1% |
Average sales per store
| Average sales per store | ||||
| Total | Natural products stores | Health food stores | Supplement stores | |
| Avg. sales 2014 | $2.86 M | $5.15 M | $1.06 M | $633 K |
| Avg. overall net sales change | 6.1% | 7.0% | 3.9% | 4.8% |
| % of stores with sales increase | 74% | 81% | 66% | 72% |
| Avg. sales increase | 8.6% | 9.1% | 8.1% | 8.0% |
| % of stores with sales decrease | 15% | 10% | 23% | 17% |
| Avg. sales decrease | -5.2% | -3.6% | -6.0% | -5.6% |
| % of stores unchanged | 10% | 9% | 11% | 11% |
Average sales by square footage
| Average sales by square footage | |||
| Natural products stores | <=3,000 sq. ft. retail | 3,001-6,000 sq. ft. retail | >6,000 sq. ft. retail |
| Avg. sales 2014 | $892 K | $3.56 M | $9.68 M |
| Avg. overall net sales change | 6.3% | 8.0% | 7.1% |
| % of stores with sales increase | 72% | 88% | 85% |
| Avg. sales increase | 9.2% | 9.3% | 8.8% |
| % of stores with sales decrease | 12% | 6% | 10% |
| Avg. sales decrease | -3.2% | -3.0% | -4.5% |
| % of stores unchanged | 16% | 6% | 6% |
| Health food stores | <=2,000 sq. ft. retail | >2,000 sq. ft. retail | |
| Avg. sales 2014 | $353 K | $1.79 M | |
| Avg. overall net sales change | 3.4% | 4.4% | |
| % of stores with sales increase | 66% | 65% | |
| Avg. sales increase | 6.8% | 9.1% | |
| % of stores with sales decrease | 16% | 29% | |
| Avg. sales decrease | -6.8% | -5.6% | |
| % of stores unchanged | 18% | 6% | |
| Supplement stores | <=1,200 sq. ft. retail | >1,200 sq. ft. retail | |
| Avg. sales 2014 | $378 K | $862 K | |
| Avg. overall net sales change | 3.7% | 5.6% | |
| % of stores with sales increase | 65% | 78% | |
| Avg. sales increase | 6.9% | 8.8% | |
| % of stores with sales decrease | 17% | 19% | |
| Avg. sales decrease | -4.4% | -6.6% | |
| % of stores unchanged | 17% | 4% | |
Growth and competition
| Growth and competition | ||||
| Total | Natural products store | Health food stores | Supplement stores | |
| 2014 | ||||
| % that added onto one or more existing facilities in 2014 | 6% | 6% | 6% | 2% |
| % that renovated/remodeled one or more of your existing facilities in 2014 | 16% | 16% | 20% | 11% |
| % that added one or more locations through a new build or acquisition in 2014 | 5% | 8% | 2% | 3% |
| % that closed one or more location(s) in 2014 | 4% | 5% | 2% | 8% |
| None of the above | 77% | 75% | 77% | 83% |
| % indicating competitor opened store in their region in 2014 | 34% | 31% | 33% | 44% |
| % indicating competitor closed store in their region in 2014 | 9% | 11% | 5% | 11% |
| 2015 | ||||
| % that plan to add onto one or more existing facilities in 2015 | 5% | 8% | 2% | 2% |
| % that plan to renovate/remodel one or more of existing facilities in 2015 | 14% | 17% | 11% | 11% |
| % that plan to add one or more locations through a new build or acquisition in 2015 | 8% | 12% | 6% | 0% |
| % plan to close one or more location(s) in 2015 | 4% | 3% | 4% | 8% |
| None of the above | 74% | 66% | 79% | 82% |
| Natural products stores | ||||
| <=3,000 sq. ft. retail | 3,001-6,000 sq. ft. retail | >6,000 sq. ft. retail | ||
| 2014 | ||||
| % that added onto one or more existing facilities in 2014 | 2% | 5% | 9% | |
| % that renovated/remodeled one or more of your existing facilities in 2014 | 10% | 8% | 24% | |
| % that added one or more locations through a new build or acquisition in 2014 | 2% | 8% | 12% | |
| % that closed one or more location(s) in 2014 | 5% | 3% | 5% | |
| None of the above | 84% | 81% | 65% | |
| % indicating competitor opened store in their region in 2014 | 11% | 47% | 40% | |
| % indicating competitor closed store in their region in 2014 | 6% | 14% | 15% | |
| 2015 | ||||
| % that plan to add onto one or more existing facilities in 2015 | 10% | 11% | 6% | |
| % that plan to renovate/remodel one or more of existing facilities in 2015 | 10% | 19% | 21% | |
| % that plan to add one or more locations through a new build or acquisition in 2015 | 4% | 3% | 23% | |
| % plan to close one or more location(s) in 2015 | 3% | 3% | 2% | |
| None of the above | 75% | 73% | 58% | |
| Health food stores | ||||
| <=2,000 sq. ft. retail | >2,000 sq. ft. retail | |||
| 2014 | ||||
| % that added onto one or more existing facilities in 2014 | 6% | 7% | ||
| % that renovated/remodeled one or more of your existing facilities in 2014 | 16% | 24% | ||
| % that added one or more locations through a new build or acquisition in 2014 | 2% | 2% | ||
| % that closed one or more location(s) in 2014 | 1% | 3% | ||
| None of the above | 80% | 75% | ||
| % indicating competitor opened store in their region in 2014 | 36% | 31% | ||
| % indicating competitor closed store in their region in 2014 | 6% | 3% | ||
| 2015 | ||||
| % that plan to add onto one or more existing facilities in 2015 | 2% | 2% | ||
| % that plan to renovate/remodel one or more of existing facilities in 2015 | 10% | 12% | ||
| % that plan to add one or more locations through a new build or acquisition in 2015 | 6% | 7% | ||
| % plan to close one or more location(s) in 2015 | 8% | 2% | ||
| None of the above | 78% | 80% | ||
| Supplement stores | ||||
| <=1,200 sq. ft. retail | >1,200 sq. ft. retail | |||
| 2014 | ||||
| % that added onto one or more existing facilities in 2014 | 0% | 3% | ||
| % that renovated/remodeled one or more of your existing facilities in 2014 | 7% | 14% | ||
| % that added one or more locations through a new build or acquisition in 2014 | 3% | 3% | ||
| % that closed one or more location(s) in 2014 | 5% | 11% | ||
| None of the above | 90% | 76% | ||
| % indicating competitor opened store in their region in 2014 | 46% | 45% | ||
| % indicating competitor closed store in their region in 2014 | 10% | 10% | ||
| 2015 | ||||
| % that plan to add onto one or more existing facilities in 2015 | 0% | 0% | ||
| % that plan to renovate/remodel one or more of existing facilities in 2015 | 7% | 18% | ||
| % that plan to add one or more locations through a new build or acquisition in 2015 | 0% | 0% | ||
| % plan to close one or more location(s) in 2015 | 3% | 10% | ||
| None of the above | 90% | 75% | ||
Profit and expense
| Profit & expense | ||||
| Total | Natural product stores | Health food stores | Supplement stores | |
| Avg. revenue | $2.86 M | $5.15 M | $1.06 M | $633 K |
| Cost of goods sold | 68% | 67% | 69% | 68% |
| Storewide gross profit margin | 32% | 33% | 31% | 32% |
| Natural products stores | ||||
| <=3,000 sq. ft. retail | 3,001-6,000 sq. ft. retail | >6,000 sq. ft. retail | ||
| Avg. revenue | $892 K | $3.56 M | $9.68 M | |
| Cost of goods sold | 70% | 66% | 65% | |
| Storewide gross profit margin | 30% | 34% | 35% | |
| Health food stores | ||||
| <=2,000 sq. ft. retail | >2,000 sq. ft. retail | |||
| Avg. revenue | $353 K | $1.79 M | ||
| Cost of goods sold | 73% | 67% | ||
| Storewide gross profit margin | 27% | 33% | ||
| Supplement stores | ||||
| <=1,200 sq. ft. retail | >1,200 sq. ft. retail | |||
| Avg. revenue | $378 K | $862 K | ||
| Cost of goods sold | 66% | 68% | ||
| Storewide gross profit margin | 34% | 32% | ||
Regional independent growth
| Regional independent growth | ||||
| Region | Sales (B) | % change from 2013 | % of total | |
| New England | $2.19 | 7.7% | 8% | |
| Middle Atlantic | $3.25 | 5.6% | 12% | |
| South Atlantic | $3.59 | 6.3% | 13% | |
| East South Central | $1.30 | 8.9% | 5% | |
| West South Central | $3.54 | 4.1% | 13% | |
| East North Central | $2.33 | 6.0% | 9% | |
| West North Central | $2.23 | 8.4% | 8% | |
| Mountain | $2.34 | 4.4% | 9% | |
| Pacific | $6.41 | 6.2% | 24% | |
| Total | $27.17 | 6.1% | 100% | |
| Universe of stores | ||||
| Independents & | Store size | No. of stores | Nutrition sales (M) ** | % of sales |
| small chains | ||||
| Natural products store | <=3,000 sq. ft. | 1,408 | $1,592 | 3.2% |
| Natural products store | 3,001-6,000 sq. ft. | 1,181 | $3,803 | 7.8% |
| Natural food supermarket | >6,000 sq. ft. | 2,082 | $13,718 | 28.0% |
| Health food store | <=2,000 sq. ft. | 1,942 | $1,273 | 2.6% |
| Health food store | >2,000 sq. ft. | 1,980 | $4,647 | 9.5% |
| Supplement store | <=1,200 sq. ft. | 1,021 | $706 | 1.4% |
| Supplement store | >1,200 sq. ft. | 1,153 | $1,436 | 2.9% |
| Total independents | 10,767 | $27,175 | 55.4% | |
| Whole Foods Market | 387 | $14,144 | 28.8% | |
| GNC | 6,638 | $1,823 | 3.7% | |
| Vitamin World (NBTY) | 403 | $223 | 0.5% | |
| Vitamin Shoppe | 711 | $1,074 | 2.2% | |
| Natural Grocers by Vitamin Cottage | 91 | $546 | 1.1% | |
| Sprouts Farmers Market | 191 | $2,197 | 4.5% | |
| The Fresh Market | 169 | $875 | 1.8% | |
| Other* | 16,486 | $1,002 | 2.0% | |
| Total independents & specialty | 35,843 | $49,059 | 100% | |
Business statistics
| Business statistics | ||||
| Total | Natural products stores | Health food stores | Supplement stores | |
| Average # of natural products stores under same ownership | 1.6 | 1.7 | 1.6 | 1.4 |
| Average square feet (retail only) | 2,999 | 4,972 | 2,240 | 1,139 |
| Average annual sales per RETAIL square foot | $955 | $1,035 | $474 | $556 |
| Average # of years store has been open | 28.1 | 28.9 | 28.9 | 24.2 |
| Average wholesale inventory value | $142,565 | $211,483 | $111,284 | $86,025 |
| Average number of SKUs | 6,256 | 9,086 | 5,608 | 2,810 |
| Average sales allocation | ||||
| USDA Certified Organic (70% organic or more) | 42% | 51% | 38% | 29% |
| Natural products | 50% | 42% | 53% | 66% |
| Conventional products | 6% | 6% | 6% | 5% |
| Other | 2% | 1% | 3% | 2% |
| % sales Non-GMO certified | 31% | 33% | 33% | 23% |
| % offering private label products | 53% | 60% | 47% | 45% |
| Food | 18% | 28% | 11% | 2% |
| Supplements | 42% | 44% | 40% | 42% |
| Personal care | 8% | 10% | 7% | 2% |
| Customers | ||||
| Average # weekday | 192 | 390 | 98 | 40 |
| Average # weekend | 213 | 429 | 109 | 48 |
| Average sale per customer, weekday | $36 | $31 | $38 | $44 |
| Average sale per customers, weekend | $41 | $35 | $44 | $50 |
| Employees | ||||
| Average # of full-time employees | 18 | 32 | 8 | 3 |
| Average # of part-time employees - | ||||
| 15-30 hours | 10 | 17 | 6 | 2 |
| Average # of part-time employees - | ||||
| <15 hours | 2 | 3 | 1 | 0 |
| Natural products stores | ||||
| <=3,000 sq. ft. retail | 3,001-6,000 sq. ft. retail | >6,000 sq. ft. retail | ||
| Average # of natural products stores under same ownership | 1.1 | 1.6 | 2.2 | |
| Average square feet (retail only) | 1,691 | 4,305 | 13,697 | |
| Average annual sales per RETAIL square foot | $528 | $828 | $707 | |
| Average # of years store has been open | 23.2 | 28.9 | 33.3 | |
| Average wholesale inventory value | $104,591 | $190,010 | $500,301 | |
| Average number of SKUs | 4,701 | 11,418 | 17,294 | |
| Average sales allocation | ||||
| USDA Certified Organic (70% organic or more) | 52% | 54% | 46% | |
| Natural products | 42% | 40% | 44% | |
| Conventional products | 5% | 4% | 9% | |
| Other | 1% | 2% | 1% | |
| % sales Non-GMO certified | 33% | 33% | 33% | |
| % offering private label products | 29% | 69% | 79% | |
| Food | 10% | 17% | 50% | |
| Supplements | 14% | 57% | 62% | |
| Personal care | 2% | 9% | 17% | |
| Customers | ||||
| Average # weekday | 128 | 348 | 1,038 | |
| Average # weekend | 134 | 405 | 1,139 | |
| Average sale per customer, weekday | $30 | $30 | $33 | |
| Average sale per customers, weekend | $36 | $33 | $36 | |
| Employees | ||||
| Average # of full-time employees | 5 | 17 | 62 | |
| Average # of part-time employees - 15-30 hours | 5 | 12 | 30 | |
| Average # of part-time employees - <15 hours | 3 | 1 | 3 | |
| Health food stores | ||||
| <=2,000 | >2,000 | |||
| sq. ft. retail | sq. ft. retail | |||
| Average # of natural products stores under same ownership | 1.3 | 2 | ||
| Average square feet (retail only) | 1,389 | 5,175 | ||
| Average annual sales per RETAIL square foot | $254 | $345 | ||
| Average # of years store has been open | 26 | 31.1 | ||
| Average wholesale inventory value | $84,263 | $208,369 | ||
| Average number of SKUs | 4,637 | 10,789 | ||
| Average sales allocation | ||||
| USDA Certified Organic (70% organic or more) | 35% | 41% | ||
| Natural products | 53% | 53% | ||
| Conventional products | 8% | 4% | ||
| Other | 4% | 2% | ||
| % sales Non-GMO certified | 26% | 38% | ||
| % offering private label products | 30% | 61% | ||
| Food | 9% | 14% | ||
| Supplements | 21% | 56% | ||
| Personal care | 6% | 7% | ||
| Customers | ||||
| Average # weekday | 55 | 228 | ||
| Average # weekend | 58 | 260 | ||
| Average sale per customer, weekday | $39 | $36 | ||
| Average sale per customers, weekend | $45 | $43 | ||
| Employees | ||||
| Average # of full-time employees | 3 | 12 | ||
| Average # of part-time employees - 15-30 hours | 3 | 8 | ||
| Average # of part-time employees - <15 hours | 0 | 1 | ||
| Supplement stores | ||||
| <=1,200 | >1,200 | |||
| sq. ft. retail | sq. ft. retail | |||
| Average # of natural products stores under same ownership | 1.5 | 1.2 | ||
| Average square feet (retail only) | 952 | 2,102 | ||
| Average annual sales per RETAIL square foot | $397 | $410 | ||
| Average # of years store has been open | 23.8 | 24.8 | ||
| Average wholesale inventory value | $65,333 | $154,964 | ||
| Average number of SKUs | 2,638 | 4,783 | ||
| Average sales allocation | ||||
| USDA Certified Organic (70% organic or more) | 27% | 30% | ||
| Natural products | 67% | 66% | ||
| Conventional products | 6% | 4% | ||
| Other | 4% | 0% | ||
| % sales Non-GMO certified | 20% | 26% | ||
| % offering private label products | 48% | 43% | ||
| Food | 0% | 4% | ||
| Supplements | 43% | 43% | ||
| Personal care | 0% | 4% | ||
| Customers | ||||
| Average # weekday | 41 | 67 | ||
| Average # weekend | 47 | 73 | ||
| Average sale per customer, weekday | $46 | $43 | ||
| Average sale per customers, weekend | $52 | $50 | ||
| Employees | ||||
| Average # of full-time employees | 2 | 4 | ||
| Average # of part-time employees - 15-30 hours | 2 | 2 | ||
| Average # of part-time employees - <15 hours | 0 | 0 | ||
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