November 27, 2007

3 Min Read
Familiar Home Remedy May Be the “New Super Veggie”

Aloe vera’s trusted traditional uses are just the beginning

LACEY, WA – A familiar first aid kit staple for sunburns, it often comes as a surprise to Aloe product purchasers that the plant is an incredible antioxidant and detoxifying agent providing countless whole-health benefits. Researchers in the United States and Asia are just beginning to discover Aloe’s treasures through studies on skin, digestive, immune, blood sugar and kidney health.

A closer look at Aloe reveals the first most common misunderstanding. “Most people think of Aloe as a cactus,” said Ken Jones, Chief Science Officer of Aloecorp. “It’s actually a vegetable– in the same family as asparagus and onions– which has beautifully adapted to some harsh climates.” Jones explained that Aloe’s wound-healing benefits stem from the necessity for it to self-heal due to stresses within its natural environment. Aloe also possesses incredible anti-inflammatory, antioxidant and detoxifying properties. Those same properties that help it survive living in the desert can be delivered to humans both orally and topically.

It’s true that consumers are increasingly aware of the Aloe’s cleansing digestive health support. But, beyond that, few are aware of the wealth of human clinical and scientific studies now published on the plant that the industry is now referring to as a “Super Vegetable.” Recent research has covered a broad range of topics including:

• Protection from the effects of oxidative stress
• Promotion of skin moisture and decrease in visible signs of aging
• Immune system support
• Promotion of urinary tract and kidney health
• Healthy blood sugar regulation (anti-diabetic activity)
• Ability to act as a vehicle to promote absorbance of both fat and water-soluble vitamin supplements (B12, C, E) and increase the ORAC capacity of the plasma

“The new studies are making leaps and bounds to demystify the effects and possible methods of action,” said Ken Jones, Aloecorp’s Chief Science Officer. “It’s strange to think of one plant as yielding such a wide spectrum of whole-health support, but the science is there to explain it now. We can understand the ‘why’ and equip the natural health consumer with that knowledge, too.”

And with so many options for using and consuming Aloe, consumers will be able to acquire those benefits with ease and versatility. From simply enjoying the fresh inner leaf fillet diced in a salad to a drink mix that includes a dehydrated Aloe powder, oral consumption of Aloe has never been easier or more pleasant. “It’s important that consumers look for certification of the Aloe product they’re consuming though,” cautioned Jones. “For instance, the IASC (www.iasc.org) mark on an Aloe product guarantees that the manufacturer is using processing methods that preserve Aloe’s bioactivity. You need to know that the health benefits have been kept intact during the manufacturing process.”

All of Aloecorp’s products are IASC-certified. The Company’s corporate headquarters are in Austin, Texas; their growing, processing and R&D centers are located in Lyford, Texas, Mexico and China. With a solid foundation in scientific methodology, Aloecorp’s products are supported by published, peer-reviewed studies. All the company’s products are subject to superior quality standards to guarantee purity, potency and biological activity. Aloecorp is part of the ECONET global family of health and natural product companies. Visit Aloecorp online at: www.aloecorp.com.

To learn more about these studies and the many other whole health benefits of Aloe vera, contact Aloecorp at [email protected] or call (512) 327-0050, ext. 101.


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